More By Us Receives the A' Design Award for Bits'n'Bites Mobile Application in Advertising, Marketing and Communication Design

More By Us recognized for advertising, marketing and communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Advertising, Marketing and Communication Design category for Bits'n'Bites Mobile Application by More By Us. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Bits'n'Bites Mobile Application

Bits’n’Bites, as a saying, evokes images of snacks and socializing, reminiscent of times when people connected face to face. The application fosters authentic professional connections, prioritizing human interactions above all. Its humancentric approach is evident in its intuitive interface, which streamlines the process of relationship building. Featuring elements that mimic face to face interactions, such as personalized conversation starters, it offers a novel platform for the cultivation of deep connections.

About More By Us

Maria Burgelova uses design to explore, question, and refine ideas. Her work in brand design and visual systems focuses on creating clarity and alignment, giving ideas the space to develop into their strongest form.

Award Record

This recognition makes More By Us a winner of 3 A' Design Awards. The awards were granted in the 2023 - 2024 edition of the A' Design Award & Competition.

About the A' Advertising, Marketing and Communication Design Award

The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/160202
A' Design Award Page: https://competition.adesignaward.com/160202
Media Showcase: https://www.designnewsroom.com/!160202
Laureate Profile: https://dezigners.org/d/353466
Further Information from the Laureate: https://bitsnbites.app/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Bits'n'Bites Mobile Application
Function: Mobile Application
Category: Advertising, Marketing and Communication Design
Discipline: Communication Design
Industry: Branding & Advertising
Colors: Dark Khaki, Dark Slate Blue, Khaki, Royal Blue and Midnight Blue
Images: 5

The Recognition

Laureate: More By Us
Country: Bulgaria
Recognition: A' Design Award
Edition: 2023 - 2024
Design ID: #160202

Credits

Team: Maria Burgelova, Mimy Yordanova, Val Petrova, Vasil Tonev, Bozhidar Hadzhiev, Boris Savev, Beloslava Ivanova and Elisaveta Vakavchieva
Image Credits: People on images: Generated with AI by Midjourney Mockups: Envato & Freepik Video Sound: Envato

Design Details

Unique Properties: The Bits’n’Bites app, initially a showcase of design, now fosters authentic professional connections, prioritising human interactions. Its human-centric approach is evident through its intuitive interface, which streamlines the building of relationships. Featuring aspects that mimic face-to-face interactions, such as personalised conversation starters, it offers a new platform for fostering deep connections. Presently in the MVP (Minimum Viable Product) development stage, it is aimed at empowering users to form meaningful connections upon its launch in five months.
Inspiration: In conceiving the Bits'n'Bites project, the inspiration was firstly to neutralise the growing sense of isolation among business professionals in the digital age, and secondly to revive the art of meaningful personal connections in the professional world. The genesis of this idea was ignited by the observation of the reliance on digital communication tools that, whilst efficient, often lack the warmth and authenticity of face-to-face interactions. This observation led to the consideration of the potential for a platform that could facilitate the building of genuine relationships.
Research: Research Objectives: To understand user needs within professional networking. Methodology: Conducting in-person interviews and usability testing. Tools Utilised: Personal meetings and prototyping software were employed. Participants: A diverse range of professionals took part. Results: A pronounced desire for genuine connections and the limitations of existing platforms were identified. Insights: There is a prevailing desire among people to improve the quality of their business connections. Impact: The findings are set to enhance the networking experience and foster collaboration.
Challenge: The most challenging aspect was striking a balance between technological innovation and human-centred design. Overcoming this issue necessitated navigating internal factors such as historical design perspectives and external factors including evolving technology and user expectations. Despite these obstacles, the continuation of the project was driven by a commitment to creating a platform that authentically fosters meaningful connections in the digital age.
Realization and Technology: Colour theory was utilised to evoke emotions and enhance usability, employing vibrant greens, blues, and a mellow pink known for their calming and inviting qualities. These hues reflect the networking essence of the app, contributing to a visually appealing interface. Gestalt principles organised layout and visual elements cohesively, facilitating easy navigation and comprehension. User-centric design prioritised audience needs, enhancing satisfaction and retention through intuitive features.
Operation and Interaction: A user scans a QR code, downloads the Bits’n’Bites app, and creates a profile. The app's intuitive design facilitates connecting with others, exploring profiles, tagging meeting locations, and following individuals from favoured companies. Users receive customised messages, updates, and invitations. Owners of the QR code obtain statistics on meeting times and locations, as well as insights into which contacts most enjoy their interactions. The app underscores simple navigation, genuine connections, and personalisation, thereby enhancing networking for the cultivation of meaningful relationships.
Project Duration and Location: The project commenced in June 2023 in Bulgaria and is currently in progress. Being in the MVP (Minimum Viable Product) stage, its release is anticipated within the next five months.
Keywords: UI design, Networking App, Digital Networking Platform, App Design, Business Professional Networking, Meaningful Connections