Press Release
Livelyhood Ltd. Receives the A' Design Award for Catvas Cat Scratching Board in Pet Care, Toys, Supplies and Products for Animals Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Livelyhood Ltd. for pet care, toys, supplies and products for animals design
FOR IMMEDIATE RELEASE
COMO, Italy, April 17, 2024 /DesignNewswire/ Catvas Cat Scratching Board by Livelyhood Ltd., designed for Livelyhood, has been granted the A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Catvas Cat Scratching Board
Catvas is a new pet product that reshapes scratching from a destructive behavior into a creative process. It gives both people and cats the chance to co-create their living spaces together. The designed double layered fabric will be gradually presenting a unique painting like effect during cats’ scratching behavior. The replaced fabric scratching panel are no longer just discarded as wastes but acts like a memorial to record and preserve the cat's traces of its life in a more artistic way.
About Livelyhood Ltd.
Zhenyang Yan, an award-winning product designer, excels in crafting products that merge aesthetics with functionality, enriching lives with profound experiences. His diverse expertise spans various design disciplines, enabling him to transcend the mere creation of attractive items. Yan is passionate about designing comprehensive experiences that positively impact humans and animals alike. His designs are distinguished by their eco-conscious impact, leaving a lasting imprint on the world. The use of sustainable materials, the assurance of commercial success, and a sprinkle of enchantment are the hallmarks of his design philosophy.
Award Record
With this recognition, Livelyhood Ltd. is a winner of 1 A' Design Award.
About the A' Pet Care, Toys, Supplies and Products for Animals Design Award
The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Entries typically include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. Awarded pet supply designs are published at https://dezigners.org/design-category/pet-care
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/159966
- A' Design Award Page: https://competition.adesignaward.com/159966
- Media Showcase: https://www.designnewsroom.com/!159966
- Laureate Profile: https://dezigners.org/d/353879
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Catvas Cat Scratching Board
- Function
- Cat Scratching Board
- Category
- Pet Care, Toys, Supplies and Products for Animals Design
- Discipline
- Product Design
- Industry
- Packaging & Retail and Furniture & Home
- Colors
- Gray, Dark Gray, Dark Slate Gray, Silver and Dim Gray
- Images
- 5
- Client
- Livelyhood
The Recognition
- Laureate
- Livelyhood Ltd.
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159966
Credits
- Team
- Mingye Wang, Xuyang Zhang and Xiaofang Li
Design Details
- Unique Properties
- Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
- Inspiration
- From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
- Research
- For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board. For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
- Realization and Technology
- Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
- Operation and Interaction
- The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
- Project Duration and Location
- The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
- Specifications
- 300 mm x 430 mm x 370 mm
- Keywords
- Cat Painting, Pet Product, Co-creation Across Species
