Press Release
Hero Motocorp Receives the Platinum A' Design Award for Surge S32 Mobility Solution in Vehicle, Mobility and Transportation Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Hero Motocorp for vehicle, mobility and transportation design
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Surge S32 Mobility Solution by Hero Motocorp, designed for Surge EV, has been granted the Platinum A' Design Award in the Vehicle, Mobility and Transportation Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Platinum A' Design Award Explained
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Regarding Surge S32 Mobility Solution
Surge S32 seamlessly transforms between a two wheeler and a three wheeler in 3 minutes. It's the world's pioneer Class changing vehicle, adaptable to any surface, be it mud, pebbles, sand, and more. Plus, it automatically customizes the user interface and controls based on the vehicle type with 3 buttons, empowering individual users to effortlessly switch between vehicles. Drawing inspiration from horses, Surge tackles core mobility challenges by offering multipurpose and modular vehicles.
About Hero Motocorp
We are empowering millions around the globe through our portfolio of innovative and sustainable products. Powered by technology-driven excellence, we are shaping the future of mobility. A sustainable future is an ongoing collaborative process. Our vision - Be the Future of Mobility - ensures we forge ahead with a clear focus on sustainable mobility and decarbonization.
Award Record
With this recognition, Hero Motocorp is a winner of 1 A' Design Award.
About the A' Vehicle, Mobility and Transportation Design Award
The A' Vehicle Design Award is an international vehicle design competition recognizing good vehicle designs by best vehicle designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to vehicle designers, mobility solution providers, transportation design studios and automotive engineers from all countries. Entries typically include cars, motorcycles, bicycles, trucks, buses and trains. Awarded vehicle designs are published at https://dezigners.org/design-category/vehicle
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/159855
- A' Design Award Page: https://competition.adesignaward.com/159855
- Media Showcase: https://www.designnewsroom.com/!159855
- Laureate Profile: https://dezigners.org/d/352320
- Further Information from the Laureate: https://www.surgeautomobiles.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Surge S32 Mobility Solution
- Function
- Mobility Solution
- Category
- Vehicle, Mobility and Transportation Design
- Discipline
- Industrial Design
- Industry
- Automotive
- Colors
- Black, Dim Gray, Dark Slate Gray, Gray and Lavender
- Images
- 5
- Client
- Surge EV
The Recognition
- Laureate
- Hero Motocorp
- Country
- India
- Recognition
- Platinum A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159855
Credits
- Team
- Gaurav Dadheech, Satyendra Dhar Dwivedi, Rajat Bhardwaj, Prasanjeet Kumar, Sunil Nalawade, Deepak Chaudhry, Sunil Patel, Vishal Arora, Sunny Kumar Singh, Saurabh Kulkarni and Deepanshu Gupta
Design Details
- Unique Properties
- 1. Product Brief - SURGE S32 is a unique mobility solution, It can transform between a Two-wheeler & a Three-wheeler in 3 minutes. 2. Uniqueness - Surge S32 is the world's First Class changing vehicle. 3. Features - A) The conversion can be performed on any surface i.e. Mud, Pabbles, sand, etc. B) The vehicle automatically customizes the User interface & controls as per the vehicle type (Two or Three-wheeler). C) A single user can perform the conversion by operating 3 Buttons
- Inspiration
- In ancient times, horses were the primary source of commute. People could customize their vehicles through the attachments like carts, barouches, wagons, etc. With the advent of Automobiles single-purpose & customised vehicles came into use. Surge Takes inspiration from the past & uses technology from the future to Craft unique mobility solutions. The modularity of Surge S32 is a stepping stone to bring the multipurposeness back into mobility.
- Operation and Interaction
- The conversion between Three-wheeler & Two-Wheeler can be performed by 3 Buttons. The user is required to press the buttons sequentially to perform the next step. Three Wheeler to Two Wheeler conversion Step - 1 Press the Ichange switch Step -2 Press Detach Switch Step -3 Open the windscreen Step - 4 Pull the Scooter Out Step -5 Press Two-wheeler Retraction switch Step -6 Pull Out Two Wheeler Drive Away
- Project Duration and Location
- The project started in Sept. 2018 and the Vehicle was unveiled on 23rd Jan 2024, product videos received 250 Million views on social Media. The project was carried out in New Delhi India.
- Keywords
- Surge EV, Surge S32, Surgeahead, Hero Surge
