Press Release
World Vision Organization Overview Book Design by Yunsik Son Wins the Bronze A' Design Award in Print and Published Media Design
Yunsik Son of Theflowerway acknowledged for print and published media design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Print and Published Media Design category for World Vision Organization Overview Book Design by Yunsik Son of Theflowerway, designed for World Vision. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding World Vision Organization Overview Book Design
World Vision Organization Overview is a book that presents the seventy-year history and the projects of an international aid organization. The design concept is Belief, Unity, Integration, Life and Dream, summarized as BUILD. On the cover, typography stacks these letters into a clear graphic element, applied with orange hot foil stamping. Transparent film printed by silk screen and perforated pages between the chapters reveal the faces of children. The book measures 210 by 210 millimeters, has a matte-coated cover and contains 112 pages.
About Yunsik Son
The flowerway is a graphic design studio centered around branding, visual, editorial, and video design. Operating projects in both Seoul and New York, we delve into various areas based on design. Inspired by Paul Rand's quote, "Good design doesn’t date. Bad design does." we aspire for our design outcomes to be cherished by many, regardless of the passage of time. To achieve this, we continuously contemplate design quality and creativity.
About Theflowerway
We work diverse fields based on design such as Branding, Graphic, Editorial, Media and so on.
Award Record
Yunsik Son of Theflowerway is a winner of 1 A' Design Award, including this recognition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://dezigners.org/design-category/print
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/158580
- A' Design Award Page: https://competition.adesignaward.com/158580
- Media Showcase: https://www.designnewsroom.com/!158580
- Laureate Profile: https://dezigners.org/d/352319
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- World Vision Organization Overview Book Design
- Function
- Book Design
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Dark Slate Gray, Lavender, Light Gray, Dim Gray and Dark Gray
- Images
- 5
- Client
- World Vision
The Recognition
- Laureate
- Yunsik Son
- Country
- Republic of Korea
- Brand
- Theflowerway
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158580
Credits
- Team
- Sun-nam Kim, Yun-sik Son, Bommina Choi, Hye-ryun Jung and Su-jin Bang
Design Details
- Unique Properties
- The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
- Inspiration
- World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
- Research
- As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
- Challenge
- The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
- Realization and Technology
- The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
- Operation and Interaction
- The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
- Project Duration and Location
- This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
- Specifications
- Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
- Keywords
- World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
