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Press Release

DesignNewswire · COMO, Italy ·

Eisuke Tachikawa Is Honored with the Silver A' Design Award for Jo Chu Sake Bottle in Packaging Design

Eisuke Tachikawa honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Jo Chu Sake Bottle by Eisuke Tachikawa, designed for Naorai Co., Ltd., has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Jo Chu Sake Bottle

Naorai created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shide" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, Nosigner traced the shape of a water-filled balloon created by surface tension and connoted the moment when purified water droplets drop.

About Eisuke Tachikawa

Eisuke Tachikawa is the head of NOSIGNER, a design firm aiming to create a hopeful future. He has worked on many projects tackling social issues, like climate change mitigation and adaptation, renewable energy, disaster prevention, community revitalization, and more. He advocates “Evolutional Creativity,” which tells the essence of creativity from the natural phenomenon of biological evolution, and this aims to foster innovators in various sectors of industry, academia, and government. This approach won him the prestigious Shichihei Yamamoto Prize, the leading academic award in humanities.

Award Record

This recognition makes Eisuke Tachikawa a winner of 6 A' Design Awards. The awards were granted between the 2020 - 2021 and the 2023 - 2024 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Jo Chu Sake Bottle
Function
Sake Bottle
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Lavender, Light Gray, Silver, Dark Gray and Light Slate Gray
Images
5
Client
Naorai Co., Ltd.

The Recognition

Laureate
Eisuke Tachikawa
Country
Japan
Recognition
Silver A' Design Award
Edition
2023 - 2024
Design ID
#157858

Credits

Team
Product/Art Direction:Eisuke Tachikawa, Designer: Aya Sakurai and Designer:Yuta Horimoto

Design Details

Unique Properties
Sake has been connected to the faith of Japanese people since ancient times and is treated as an entity connecting people and the Gods. It is an essential and crucial aspect when discussing the culture of our country. Therefore, we incorporated the "shīde" (paper streamers), a motif representing the essence of Shinto prayers, onto the bottle shape that recreates the natural form produced by the surface tension of the liquid, capturing the moment when a drop of purified alcohol falls.
Inspiration
We created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shīde" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, we traced the shape of a water-filled balloon created by surface tension and to express the moment when purified water droplets fall. We created a design identity that communicates the new possibilities of sake to the world.
Challenge
We aimed to design a bottle with a clear concept, reflecting the shape of water, so there were very few difficulties in the design process. However, because the bottle is organic and asymmetrical, there were various challenges for the manufacturing company.
Specifications
11cm x 11cm x 25.5cm/Outer dimensions of box

Good Design Deserves Great Recognition

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