Press Release
Silver A' Design Award in Interface, Interaction and User Experience Design Goes to Aselsan Cluster Interface Dashboard Display by Ozge Fati Duman
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Ozge Fati Duman of Aselsan for interface, interaction and user experience design
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ Aselsan Cluster Interface Dashboard Display by Ozge Fati Duman of Aselsan has been granted the Silver A' Design Award in the Interface, Interaction and User Experience Design category, A' Design Award & Competition has announced. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Aselsan Cluster Interface Dashboard Display
Aselsan new generation Instrument Cluster Interface enables a new level of user experience for its drivers as part of Aselsan Electric Vehicle System. The UX UI design aims offering users a seamless and intuitive driving experience while reducing cognitive load. By combining minimalistic 2D elements with shaded 3D graphics, enhanced depth and layering is achieved. Essential informations such as speed, charging and power usage states are clearly communicated through half circular gauges. Color-coded warning messages enable users to quickly discern the urgency of any required actions.
About Ozge Fati Duman
Özge Fatı Duman graduated from the Department of Industrial Design at Middle East Technical University with a Bachelor’s Degree in 2011. In the spring semester of 2010, she studied at Universidad de Valladolid as part of the Erasmus exchange program. At the beginning of her professional career, she worked as an Industrial Designer at various design companies, driven by a curiosity to experience different types of product design processes and to understand user needs. These experiences ranged from designing medical products to packaging, consumer electronics to automotive components.
About Aselsan
ASELSAN is one of the leading electronics manufacturers in Turkey, with products and services ranging from communication and information technologies, electro-optics, transportation, security, radar, defense, traffic, and automation systems, to medical sy
Award Record
This recognition makes Ozge Fati Duman of Aselsan a winner of 1 A' Design Award.
About the A' Interface, Interaction and User Experience Design Award
The A' Interface Design Award is an international design competition recognizing good user interface designs by the best UI/UX designers worldwide. The competition is organized within the A' Design Award & Competition and is open to interface designers, interaction designers, user experience designers and digital product designers from all countries. Entries typically include websites, mobile applications, software interfaces, game interfaces, wearable interfaces and virtual reality interfaces. Awarded interface designs are published at https://dezigners.org/design-category/interface
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/157814
- A' Design Award Page: https://competition.adesignaward.com/157814
- Media Showcase: https://www.designnewsroom.com/!157814
- Laureate Profile: https://dezigners.org/d/351705
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Aselsan Cluster Interface Dashboard Display
- Function
- Dashboard Display
- Category
- Interface, Interaction and User Experience Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- Black, Midnight Blue, Dark Slate Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Ozge Fati Duman
- Country
- Turkiye
- Brand
- Aselsan
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #157814
Credits
- Image Credits
- Creator Ozge Fati Duman, Aselsan Instrument Cluster Interface, 2024.; Creator Ozge Fati Duman, Aselsan Instrument Cluster Interface, 2024. Video Credits: Creator Ozge Fati Duman, Aselsan Instrument Cluster Interface, 2024.
Design Details
- Unique Properties
- As one of the Aselsan Electric Vehicle System components, Aselsan Instrument Cluster acts as a connection point between driver and vehicle. The UX/UI design aims offering users a clean and intuitive driving experience. Minimal and sharp UI design interacts its users without increasing cognitive load. Overall, 2D components are used together with shaded, 3D graphics to increase the depth and layering. Warning messages are separated into color groups according to criticality level.
- Inspiration
- Aselsans new generation instrument cluster offers a high resolution screen and a wide range of colors to its stakeholders. This high quality screen enables a new level of user experience for electric vehicle drivers. In the design process, improving one of the most crucial touch points of a public transportation drivers working environment and making sure that the drivers are getting the feeling of the technology and electricity behind it, was the main source of inspiration.
- Research
- With the determination of UX UI requirements according to vehicles technical features, customer and project needs benchmark and field researches are made in order to assess the recent tendencies both functionally and visually. With the creation of initial designs, series of 3D analyses are made to review the field of view of different types of user groups through the steering wheel. User researches are made with professional commercial vehicle drivers. Revisions are made according to the results.
- Challenge
- Using the new advanced Aselsan Instrument Cluster as a blank canvas, transferring its visual qualities to the driver, designning an expressive, next generation yet subtle and user friendly interface and creating a transparent working environment for the drivers were the main challenges.
- Realization and Technology
- UX/UI designs and prototypes are made in Figma.
- Operation and Interaction
- The interaction with the screen is made with the help of a button group. Button group comprises 3 gear selection buttons, one rotary knob which enables cruising within the menus, increasing & decreasing the values by the rotary function and selection with the pushing function. There are 3 more buttons which are functioning as a home, back and brightness button. Additionally, since the vehicle that the cluster is used will operate in a speed-limited area, the speedometer has been set to 25 km/h.
- Project Duration and Location
- The project started in August 2021 in Ankara and finished in January 2024 in Ankara.
- Specifications
- 12.3 inch display, 1920 x 720 px resolution.
- Keywords
- Cluster, HMI, Instrument Panel, UX, UI, Aselsan, Automotive, Dashboard, SGP, Interface