Press Release
Silver A' Design Award in Packaging Design Goes to Vintagience Vintage Japanese Sake Packaging by Hisamichi Kasai
Hisamichi Kasai recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ Vintagience Vintage Japanese Sake Packaging by Hisamichi Kasai, designed for Shunbin inc., has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Vintagience Vintage Japanese Sake Packaging
Vintagience is a packaging design for a vintage Japanese sake that is aged using scientific methods. The bottle form recalls antique medicine bottles, linking the aging process with science. A luminous gradation on the label, produced by prism printing, expresses the blend of long years, scientific aging methods and the brewer's care. The letters are foil-stamped, while the symbol mark and the clock hands are embossed. The clock hands stand for the continuous passage of time during aging. The rigid box uses holographic foil that changes color with the angle of light.
About Hisamichi Kasai
Born in Tokushima in 1982 and currently lives in Osaka. After working at an advertising agency, I joined Shunbin Co., Ltd., a design consulting firm in Kyoto, in 2012. I am engaged in a wide range of design work including CI, VI, packaging, web, architectural signage, and sales promotion tools, focusing on corporate and product branding design. Strives to draw out the essential charm of clients and create designs that reflect their identity.
Award Record
Hisamichi Kasai is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/157708
- A' Design Award Page: https://competition.adesignaward.com/157708
- Media Showcase: https://www.designnewsroom.com/!157708
- Laureate Profile: https://dezigners.org/d/352222
- Further Information from the Laureate: https://hisamichikasai.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Vintagience Vintage Japanese Sake Packaging
- Function
- Vintage Japanese Sake Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White Smoke, Silver, Light Gray, Burly Wood and Dark Gray
- Images
- 5
- Client
- Shunbin inc.
The Recognition
- Laureate
- Hisamichi Kasai
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #157708
Credits
- Team
- Hisashi Kobayashi, Takahide Toyonishi, Kenji Nakajima, Aki Kamei and Katsumi Nakao, Yoshihiro Yamamoto
- Image Credits
- Shunbin Co., Ltd.
Design Details
- Unique Properties
- This vintage sake is aged using scientific methods by a sake brewery in Iga (a ninja village in Japan). Sake of various qualities are aged, and the flavors of different storage methods are monitored. Changes in flavor caused by water pressure and vibrations are meticulously analyzed in pursuit of flavors not found in conventional aged sake. The design aims to challenge unexplored territories of sake by fusing the aging process with science, to create and develop a new sake culture.
- Inspiration
- To encapsulate the aging process and science, we opted for a bottle reminiscent of antique medicine bottles. The gradation on the label embodies the unpredictable changes that occur in aging. It represents the blend of long years, scientific aging methods, and the brewer's passion. The clock hands symbolize the continuous passage of time during the aging process. The design incorporates Japanese aesthetics into the product's name and the symbol, which is inspired by traditional patterns.
- Research
- The conventional design of Japanese sake typically features a tall 720ml bottle with labels bearing the brand name written in Japanese calligraphy. We aimed to break away from such stereotypes and pursue a new form of sake. We strive to enrich the value of Japanese sake by creating an innovative design that overturns the traditional image of Japanese sake, developing bottles that embody our concept, using sophisticated typography, and utilizing visual expressions that evoke the mystery of aging.
- Challenge
- For the sake breweries, they found it challenging to convey the value of their excellent quality aged sake, which had been aging for decades. To solve this, we devoted much time on developing our brand. We focused on how Japanese aged sake was crafted based on scientific principles and developed the brand concept "Vintage x Science." This concept allowed us to create a design that can convey the product's value.
- Realization and Technology
- To beautifully showcase the gradient on the label, a special printing technique called prism printing was used to create a luminous effect. The letters are all foil-stamped, and the symbol mark and clock hands are embossed to create a sense of luxury. The rigid box uses holographic foil that changes color depending on the angle from which light hits it, expressing the design concept of "gradation of aging."
- Operation and Interaction
- This vintage sake, presented in elegant packaging, offers a special moment when poured slowly into a glass after uncorking. Whether enjoyed during a meal with loved ones at a restaurant or while relaxing alone at home, it's perfect for any occasion. It pairs well with various meat and fish dishes, enhancing the dining experience.
- Project Duration and Location
- This brand launched in Iga, Japan, in November 2023.
- Specifications
- Bottle size: 100mm (W) x 224mm (H) x 69mm (D) Box size: 132mm (W) x 239mm (H) x 103mm (D)
- Keywords
- Sake, Japanese Sake, Vintage Sake, Package design
