Press Release
Feiyu Technology 3Plus Backpack by Anta Sports Products Group Co., Ltd Wins the Silver A' Design Award in Baby, Kids' and Children's Products Design
Anta Sports Products Group Co., Ltd acknowledged for baby, kids' and children's products design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Baby, Kids' and Children's Products Design category for Feiyu Technology 3Plus Backpack by Anta Sports Products Group Co., Ltd. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Feiyu Technology 3Plus Backpack
Feiyu Technology 3Plus is a school backpack designed to support the spinal health of children. The backpack combines a patented dual helical spring structure with a three-dimensional load distribution system across nine points. The springs convert gravitational energy into elastic energy during movement, which reduces the felt weight and eases strain on the shoulders and spine. A wraparound system inspired by the fins of flying fish improves comfort. A reflective strip aids visibility at night, and a window at the spring structure allows the load to be checked.
About Anta Sports Products Group Co., Ltd
ANTA brand was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007(Stock code: 2020.HK). For many years, ANTA Sports has been principally engaging in the design, development, manufacturing and marketing of professional sports products including shoes, apparel and accessories to Chinese consumers.
Award Record
With this recognition, Anta Sports Products Group Co., Ltd is a winner of 4 A' Design Awards. The awards span the editions from 2022 - 2023 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Baby, Kids and Children's Products Design Award
The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Entries typically include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. Awarded baby products designs are published at https://dezigners.org/design-category/baby-products
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/156928
- A' Design Award Page: https://competition.adesignaward.com/156928
- Media Showcase: https://www.designnewsroom.com/!156928
- Laureate Profile: https://dezigners.org/d/338067
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Feiyu Technology 3Plus Backpack
- Function
- Backpack
- Category
- Baby, Kids' and Children's Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Thistle, Gainsboro, Dark Gray, Light Steel Blue and Light Slate Gray
- Images
- 5
The Recognition
- Laureate
- Anta Sports Products Group Co., Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #156928
Credits
- Team
- Yi Zhong, Lan Wen, Zhixian Chen, Yun Zhang, Xiaoqian Xie, Wancai Qiu and Huiping Chen
Design Details
- Unique Properties
- This backpack, designed for the spinal health of children, features a patented dual helical spring structure and a 3D load distribution system across 9 points. Its innovative synergy not only distributes pressure evenly but also lightens the load by harnessing elastic energy to counteract gravity, thereby protecting the spine from excessive strain. Additional features like a reflective strip and a window design at the spring structure add an extra layer of comfort and safety.
- Inspiration
- Inspired by the flying fish, which use their fins to balance in water and disperse gravity while gliding through the air, the design team has bionically created a dual wraparound system that encompasses 720 degrees for load reduction, thereby optimizing comfort during use. Aesthetically, the backpack is available in various color options. It is further adorned with a dreamy nebula pattern, symbolizing the endless journey of learning and the pursuit of dreams in the vast universe of knowledge.
- Research
- Recent statistics show that over 68 percent of children in China are now facing spine problems, largely due to poorly structured schoolbags and excessive weight. To address this issue, the backpack has been holistically optimized for the spinal health of children. It combines bionic design and structural innovation to balance and reduce pressure on the shoulders and spine, thus fostering the overall health of children.
- Challenge
- Addressing the challenges of load reduction and spine protection, this backpack features a patented dual helical spring system inspired by the shock absorption systems in sports cars. This enables automatic load adjustment via the conversion of gravitational and elastic potential energy during movement. Further drawing on the design of hiking backpacks, it boasts an ergonomic 3D load distribution system across 9 points, strategically zoning pads around the spine and waist for pressure relief.
- Realization and Technology
- Backpack surface: 420D twill fabric treated with a durable water repellent finish Filling of the back padding: multiple layers of cushioning PE foam and sponge Surface of the back padding: sandwich mesh fabric
- Operation and Interaction
- 1.The reflective strip enhances safety at night. 2.The window design at the spring structure simplifies load monitoring at any time. 3.The backpack is deliberately designed to be soft, easily accommodating school essentials like textbooks. 4.It is shaped like a hiking backpack, ergonomically fitting against the back for optimal comfort. Its integrated spring structure automatically adapts the load through the conversion of gravitational and elastic energy, minimizing strain for children.
- Project Duration and Location
- The design and development of this backpack started in Xiamen, in June 2023. It will be introduced to the Chinese market in July 2024.
- Specifications
- product dimensions, 280 mm x 160 mm x 280 mm
- Keywords
- Functional backpack, Pressure dispersion, A spring mechanism for load reduction, Ergonomic design, Healthy physique
