Press Release
A' Design Award in Packaging Design Goes to Shan Ling 3 Packaging by Shanghai Kuyekuye Technology Co., Ltd.
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Shanghai Kuyekuye Technology Co., Ltd. for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, February 14, 2024 /DesignNewswire/ Shan Ling 3 Packaging by Shanghai Kuyekuye Technology Co., Ltd., designed for 361°kids, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Shan Ling 3 Packaging
Shan Ling 3 is a limited edition packaging box that holds shoes, clothing and accessories for a sports team set. The triangular form differs from common rectangular boxes and lets all items lie flat inside. One box fits shoe sizes from 31 to 43, and the clothing is rolled to prevent wrinkles during transport. Environmentally friendly materials are used, and the reduced volume and weight lower material use and logistics costs. The graphics draw on Chinese calligraphy and on the legend of the carp leaping over the dragon gate, using fish, gate and water as core elements.
About Shanghai Kuyekuye Technology Co., Ltd.
He is a designer and creative director working across visual communication, typography, and brand systems. His practice focuses on translating structural logic, cultural references, and systematic thinking into contemporary design methodologies. With experience in international brand and communication projects, he develops design systems that integrate clarity, adaptability, and long-term usability. His work explores the relationship between form and structure, extending across graphic design, spatial applications, and interdisciplinary experimentation.
Award Record
Shanghai Kuyekuye Technology Co., Ltd. is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/156355
- A' Design Award Page: https://competition.adesignaward.com/156355
- Media Showcase: https://www.designnewsroom.com/!156355
- Laureate Profile: https://dezigners.org/d/350880
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shan Ling 3 Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Crimson, Indian Red, Brown, Peru and Sienna
- Images
- 5
- Client
- 361°kids
The Recognition
- Laureate
- Shanghai Kuyekuye Technology Co., Ltd.
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #156355
Credits
- Team
- Xusong Wang and Xiao Dong
Design Details
- Unique Properties
- The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
- Inspiration
- Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
- Research
- Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush. When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
- Challenge
- How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories. At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
- Realization and Technology
- The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
- Operation and Interaction
- 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work 2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture 3) Creative: Deeply explore Chinese traditional culture 4) Appearance and structural design: Abstract core shapes, colors, and patterns 5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes 6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water 7) Make samples 8) Feedback: Collect feedback...
- Project Duration and Location
- The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
- Specifications
- Width 480 mm x Depth 540 mm x Height 115 mm
- Keywords
- Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
