Press Release
Be Genius Cultural and Creative Products by Be Genius Wins the A' Design Award in Cultural Heritage and Culture Industry Design
Be Genius honored for cultural heritage and culture industry design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Cultural Heritage and Culture Industry Design category for Be Genius Cultural and Creative Products by Be Genius, designed for Be Genius Design. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Be Genius Cultural and Creative Products
Be Genius is a series of decorative accessories inspired by Pixiu, a mythical Chinese creature associated with wealth and prosperity. The series includes magnetic pieces that can be placed on refrigerator surfaces and compact keychains, so each item works as both an ornament and a daily accessory. The pieces are made by cutting graphic shapes from copper and adding digitally printed colored patterns. Sizes range from 30 by 24 by 2 millimeters to 50 by 60 by 2 millimeters. The design joins a traditional symbol with modern forms and invites interest in Chinese culture.
About Be Genius
"Be Genius Design and Cultural Research (Shenzhen) Co., Ltd." is an institute jointly established by Youkun Design of Shenzhen, School of Design and Arts at Henan University of Technology, and Guanyi Cultural Design Research Center. The company's mission is to propel the advancement of cultural research and design-related fields. Its dedication lies in crafting cultural and creative product designs that resonate with societal needs, thereby pioneering a fresh endeavor in collaborative industry-academia-research initiatives.
Award Record
Be Genius is a winner of 8 A' Design Awards, including this recognition. The awards were granted between the 2022 - 2023 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Cultural Heritage and Culture Industry Design Award
The A' Cultural Heritage Design Award is an international design competition recognizing good designs that preserve, protect, and promote cultural heritage. It is organized within the A' Design Award & Competition and is open to cultural heritage designers, culture industry professionals, cultural heritage specialists and museum designers from all countries. Typical entries include cultural heritage projects, cultural conversation, preservation and restoration and protection projects. The awarded cultural heritage designs are published at https://dezigners.org/design-category/cultural-heritage
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/156282
- A' Design Award Page: https://competition.adesignaward.com/156282
- Media Showcase: https://www.designnewsroom.com/!156282
- Laureate Profile: https://dezigners.org/d/338538
- Further Information from the Laureate: https://y5.d4t.cn/c9RiSm
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Be Genius Cultural and Creative Products
- Function
- Cultural and Creative Products
- Category
- Cultural Heritage and Culture Industry Design
- Discipline
- Communication Design
- Industry
- Arts and Social Impact
- Colors
- Gainsboro, Dark Slate Gray, Silver, Black and Dark Gray
- Images
- 5
- Client
- Be Genius Design
The Recognition
- Laureate
- Be Genius
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #156282
Credits
- Team
- Shangfei Lang:, Cheng Zhong; and Weihua Kong.
- Image Credits
- Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023.; Photographer Be Genius Co., Creator Weihua Kong, Shangfei Lang, 2023.; Photographer Cheng Zhong, Creator Weihua Kong, Shangfei Lang, 2023. Video Credits: Shangfei Lang, 2023.
Design Details
- Unique Properties
- The uniqueness of this project lies in drawing inspiration from the mythical Chinese creature Pixiu, a symbol associated with wealth and prosperity in ancient Eastern mythology. By crafting functional decorative items, the project not only preserves the millennia-old symbols of traditional culture but also infuses them with modern elements, making it a distinctive source of inspiration for cultural and creative products. This design not only possesses aesthetic value but also carries the mystery of ancient mythological stories, guiding people to explore the profound essence of Chinese culture.
- Inspiration
- The designer drew inspiration from the auspicious and wealth-attracting symbolism of the mythical Chinese creature Pixiu in ancient Eastern mythology. Through in-depth research into the form, legends, and cultural significance of this mythical beast, the designer skillfully blended the charm of ancient aesthetics with modern sensibilities, creating functional everyday decorative items. The key to the design inspiration lies in the adept fusion of the creature's auspicious symbolism with contemporary living, transcending the constraints of time and revitalizing traditional culture in the present day.
- Research
- Through in-depth research into the Pixiu mythology, the designer successfully integrated its symbolism into functional product designs, achieving a balance between the preservation and innovation of traditional culture. The products go beyond simple expressions of cultural symbols; they involve a reinterpretation through design, breathing new life into ancient myths and presenting them vividly in the modern context.
- Challenge
- In design, striking a balance between tradition and modern aesthetics is crucial. Products should not only carry cultural significance but also meet contemporary needs. Integrating Pixiu's wealth symbolism effectively transforms it into a culturally rich expression, seamlessly blending traditional features. Understanding market preferences through research ensures the product's alignment with trends, creating a desirable item that goes beyond cultural symbolism.
- Realization and Technology
- Cutting graphic shapes on metal copper material, and digitally printing colored patterns.
- Operation and Interaction
- Pixiu cultural and creative gifts can showcase their unique charm in various everyday scenarios. For example, magnetic Pixiu-shaped products affixed to refrigerators not only serve as decorative elements but also convey the symbolism of inviting wealth and prosperity, adding a festive atmosphere to the home. Alternatively, designing Pixiu in the form of compact keychains provides convenience for individuals to carry it with them. Such designs transform Pixiu into an auspicious talisman, serving both as a symbol of good fortune and a practical daily accessory.
- Project Duration and Location
- The project started in June 2023 in Shenzhen, China and finished in August 2023 in Shenzhen, China.
- Specifications
- 45mm x 50mm x 2mm; 50mm x 60mm x 2mm; 30mm x 24mm x 2mm.
- Keywords
- Metal material, Chinese mythical creature, Pixiu, Decorative item, Daily essential, Modern living.
