Hugoo Shoulder Bag with Hip Seat by Yasuhiro Yamamoto Wins the Bronze A' Design Award in Baby, Kids' and Children's Products Design

Yasuhiro Yamamoto honored for baby, kids' and children's products design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 14, 2024 /DesignNewswire/ Hugoo Shoulder Bag with Hip Seat by Yasuhiro Yamamoto, designed for GRIT Inc, has been granted the Bronze A' Design Award in the Baby, Kids' and Children's Products Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Hugoo Shoulder Bag with Hip Seat

Hugoo is a shoulder bag with a built-in hip seat for outings with children. The bag keeps the form of an ordinary shoulder bag while supporting a child on a padded seat. Four pockets are arranged by role, so one bag can hold the items needed for a day out. The lining is yellow to make the contents easy to see, and one pocket allows a wiping sheet to be pulled out directly. The fabric is CORDURA, selected for strength and durability. When the hip seat is no longer needed, Hugoo can still be used as a shoulder bag.

About Yasuhiro Yamamoto

GRIT Corporation is a creative studio that produces various brands and services. Utilizing our expertise in creativity, technology, and production honed in the advertising industry, we develop and offer new brands and services. Notable successes include the parenting shoulder bag "Hugoo," which sold out 400 units in just 10 minutes through crowdfunding, the men's organic skincare brand "BLUE," and "Uchino Ko Maker," which attracted one million users in just 10 days.

Award Record

With this recognition, Yasuhiro Yamamoto is a winner of 1 A' Design Award.

About the A' Baby, Kids and Children's Products Design Award

The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Typical entries include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. The awarded baby products designs are published at https://dezigners.org/design-category/baby-products

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/155805
A' Design Award Page: https://competition.adesignaward.com/155805
Media Showcase: https://www.designnewsroom.com/!155805
Laureate Profile: https://dezigners.org/d/350105
Further Information from the Laureate: https://gritinc.org/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Hugoo Shoulder Bag with Hip Seat
Function: Shoulder Bag with Hip Seat
Category: Baby, Kids' and Children's Products Design
Discipline: Industrial Design
Industry: Kids
Colors: Linen, Black, Light Gray, Silver and Peru
Images: 5
Client: GRIT Inc

The Recognition

Laureate: Yasuhiro Yamamoto
Country: Japan
Recognition: Bronze A' Design Award
Edition: 2023 - 2024
Design ID: #155805

Credits

Team: kaoru masedo and hiroki hatakeyama

Design Details

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children. The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside. Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing. Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Realization and Technology: Safety and durability are very important to us because we use it as if we were carrying a child. The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Project Duration and Location: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Specifications: Overall width: approx. 285mm Height: approx. 165mm Depth: approx. 105mm
Keywords: kids,hipseat,baby,bag,baby carrier