Press Release
A' Design Award in Print and Published Media Design Goes to Rhythmic Book Design by Yiwen Zhang
Yiwen Zhang recognized for print and published media design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ Rhythmic Book Design by Yiwen Zhang, designed for Zhang-W, has been granted the A' Design Award in the Print and Published Media Design category, A' Design Award & Competition has announced. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Rhythmic Book Design
Rhythmic is a book that studies the positive influence of punk culture on mental health. The design is based on the punk values of do it yourself, rebellion and self-expression, and it forms a coherent musical narrative through a clear visual language. Red, black and white are used as the main colours. Fonts and graphics are placed in a stable grid to suggest short formats and fast tempos. The book measures 210 by 140 millimetres and has 92 pages. Rhythmic is offered as an ebook and as a hardcover edition with butterfly-fold binding. A bright silver card highlights the central pages.
About Yiwen Zhang
Graduated from the School of Visual Arts, majoring in Graphic design and Interaction, and is proficient in using Adobe Illustrator, Photoshop, Indesign, Effect, Figma and Wordpress etc. She works on helping brands build their overall identity planning and design. From 2017 to 2023, Kimmy Zhang worked as a media practitioner at GQ Magazine, Ruder finn and Publics Groupe， also worked with public brands all around the world such as HUAWEI, Porsche, La Mer, Estee Lauder, MAC, Bobbi Brown, Le Labo, Jo Malone and other brands in Digital media and B2B Advertising. Currently, she helps variety innovation brands to start up their marketing strategy in both Social Media Marketing and Visual Identity.
Award Record
With this recognition, Yiwen Zhang is a winner of 2 A' Design Awards. The awards were granted in the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://dezigners.org/design-category/print
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/155679
- A' Design Award Page: https://competition.adesignaward.com/155679
- Media Showcase: https://www.designnewsroom.com/!155679
- Laureate Profile: https://dezigners.org/d/348341
- Further Information from the Laureate: https://bit.ly/47uArNn
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Rhythmic Book Design
- Function
- Book Design
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- Orange Red, Crimson, Black, Tomato and Dark Gray
- Images
- 5
- Client
- Zhang-W
The Recognition
- Laureate
- Yiwen Zhang
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #155679
Credits
- Team
- Yiwen Zhang - Designer ｜ Publisher
Design Details
- Unique Properties
- For centuries, art and music have been helping people explore conflicts and themes that influence their actions, thoughts, and emotions. This project studies the positive impact of punk culture on social mental health. Based on the DIY, rebellion, and self in the punk spirit, it forms a coherent and interactive musical narrative style through solid visual language.
- Inspiration
- Traumatic memories are usually encoded visually. Artistic creation can be used to understand traumatic experiences better, motivate creativity and unlimited imagination of self-expression, and thus establish a refuge for strong emotions. Inspired by personal experiences and influenced by DIY thinking, empowerment and the uncontrolled, homemade style of the punk spirit, the author uses self-concept reshaping as a creative archetype combined with visual art to express value cognition.
- Research
- Red symbolizes the definite emotional power of punk-catharsis, release, breaking the mold, and matching with black and white, the iconic colors of punk art, to brighten and enliven the picture. Embed fonts and graphics into a stable grid layout system to obtain a sense of balance and show significant punk music characteristics such as short formats, fast tempos, simple melodies and harmonies through different arrangements of fixed elements. The essence lies in the narrative expressiveness of music. Each page presents a variety of rhythmical sense to enrich the viewer's sensory experience.
- Challenge
- Punk aesthetics is a revolution in the history of graphic design that ripped up the rules of neutral sans serif typography and the prevalence of Swiss minimalism. Integrating punk's unconventional and transformative spirit into art therapy can lead to a better understanding of the effects of art therapy and strike a balance while distinguishing it from traditional punk art and art therapy works. Through innovative forms of expression, it breaks the limitations of the definition, such as art created outside the boundaries of its official culture.
- Realization and Technology
- It is circulated in the market in two ways - a sustainable ebook and a hardcover with collectible value. The hardcover uses rich butterfly-fold binding and high-quality printing materials to achieve the best authentic touch.
- Operation and Interaction
- Using Adobe Indesign as the tool to edit and Design the book before print it. The paper was tested during the printing process and Bright silver card was used as a special material to highlight the center page to reach the climax.
- Project Duration and Location
- The project started in November 2022 and finished in November 2023, in New York.
- Specifications
- Size 210mm x 140mm Full book 92P Hardcover-laminating
- Keywords
- Print, Communication, Punk Art, Art Therapy, Graphic Design
