Press Release
Shangfang Large Seal Script Building Block by Beijing Xingchen Wanqian Technology Is Granted the A' Design Award in Toys, Games and Hobby Products Design
Beijing Xingchen Wanqian Technology honored for toys, games and hobby products design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Toys, Games and Hobby Products Design category for Shangfang Large Seal Script Building Block by Beijing Xingchen Wanqian Technology, designed for Beijing Xingchen Wanqian Technology Co., Ltd. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Shangfang Large Seal Script Building Block
Shangfang Large Seal Script is an educational building block set for children. The design is inspired by The Book of Family Names, a classic Chinese reading text about family names. Chinese family name characters are shown in Shangfang large seal script, an ancient style of writing. The blocks are joined by mortise and tenon, a traditional Chinese joining technique. Foundation blocks and connectors of different types and sizes are combined according to the strokes of each character. The parts are made of ABS, a recyclable molded material.
About Beijing Xingchen Wanqian Technology
Beijing Star Thousand Technology Co., Ltd. mainly focuses on the research and development of building block toys, and is committed to creating a building block toy market with the connotation of Chinese traditional culture. Mainly for the user group age is 7 years old + older children. Education and entertainment are integrated into one, so that users can be educated in entertainment while increasing their knowledge and understanding of traditional Chinese culture.
Award Record
With this recognition, Beijing Xingchen Wanqian Technology is a winner of 1 A' Design Award.
About the A' Toys, Games and Hobby Products Design Award
The A' Toy Design Award is an international toy design competition recognizing good toy designs by best toy designers, manufacturers and brands worldwide. It is organized within the A' Design Award & Competition and is open to toy designers, game studios, industrial designers and hobby product manufacturers from all countries. Typical entries include dolls, action figures, board games, puzzles, plush toys and educational toys. The awarded toy designs are published at https://dezigners.org/design-category/toy
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/154806
- A' Design Award Page: https://competition.adesignaward.com/154806
- Media Showcase: https://www.designnewsroom.com/!154806
- Laureate Profile: https://dezigners.org/d/348956
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Shangfang Large Seal Script Building Block
- Function
- Building Block
- Category
- Toys, Games and Hobby Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Brown, Sienna, Dark Cyan, Maroon and Saddle Brown
- Images
- 5
- Client
- Beijing Xingchen Wanqian Technology Co., Ltd
The Recognition
- Laureate
- Beijing Xingchen Wanqian Technology
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154806
Credits
- Team
- Huang Zhong, LI Jiuzhou, Wang Mingling, Gao Qiang
Design Details
- Unique Properties
- Shangfang Large Seal Script is an educational building block set inspired by the ancient Chinese classic enlightened reading material The Book of Family Names which can be dated back to 1000 years ago, a toy joined by mortise and tenon. This technique has been handed down and developed for more than 7000 years till now. Immersing in the fun of building bricks, players are guided to admire the immense historical heritage and unique culture of China over the past thousand years.
- Inspiration
- Toys offer the best way for children to stimulate interest, develop creativity and interaction, and equip themselves with knowledge and skills through practical experience. Toys immensely infused with traditional Chinese culture would help children visually understand and memorize traditional cultural knowledge. Traditional Chinese culture can also help children gain pride and identity, foster keen interest and respect for Chinese culture, and enhance their artistic culture.
- Research
- The Book of Family Names denotes the typical culture of China’s family names with an immense role in the hand-down of family names and the understanding of characters for thousands of years; Shangfang Large Seal Script is a kind of ancient Chinese seal script with prime time appearing in the Tang and Song dynasties, a script known for its gorgeous strokes and orderly layout; mortise and tenon is a traditional structural joining technique applied in ancient Chinese architecture.
- Challenge
- Referring to a collection of information about over 500 family names in The Book of Family Names, and the available historical data of Shangfang Large Seal Script, the characters of the desired family names were resigned and the font structures were reclassified. The combined use of mortise and tenon technique led to a creative design and development of a new piece and insert structure and made production viable. Frankly this is a very complicated and heavy loaded engineering work.
- Realization and Technology
- The product is fabricated from customized gold masterbatch featuring good color uniformity, tiny color difference in batches and no contamination, which is more consistent with the needs of sustainable design. The ABS molded material is superior in overall properties, impact strength and good chemical stability. Once made, it is recyclable and reusable with good sustainability.
- Operation and Interaction
- Different types and sizes of foundation blocks and connectors are required depending on the strokes and positions. The arrangement of joints disposed along different directions on five sides of a foundation block allows players to build bricks according to the desired shapes.
- Project Duration and Location
- The project kicked off in January 2023 in Beijing. It is expected to wrap up in October 2023 and release to market in June 2024.
- Keywords
- Building blocks, puzzle, text, culture, splicing
