Press Release
Emphysema Editorial Cover Illustration by Cynthia Turner Is Granted the A' Design Award in Graphics, Illustration and Visual Communication Design
Cynthia Turner honored for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Emphysema Editorial Cover Illustration by Cynthia Turner, designed for Alexander and Turner Medical Illustration Studio. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Emphysema Editorial Cover Illustration
A conceptual illustration of an air-filled inner landscape with galactic depth conveying the breathlessness wrought by emphysemic changes to the alveoli air sacs of the lungs. The inner walls of the alveoli are damaged, causing them to break down and merge to form larger, fewer air sacs. This creates one larger air space instead of many small ones. The remaining alveoli become abnormally large and inflated, also reducing the surface area available for gas exchange. These cumulative structural tissue changes cause the lungs to become less elastic, making it difficult to exhale air effectively.
About Cynthia Turner
Cynthia Turner is a certified medical illustrator and a Fellow of the Association of Medical Illustrators. Her work focuses on the visual needs of the pharmaceutical and biotech research industry for their investor and advertising markets, including large scale illustrations for medical conference exhibitions and event and print collateral. She is known for creating striking visuals with clarity of message.
Award Record
Cynthia Turner is a winner of 5 A' Design Awards, including this recognition. The awards span the editions from 2019 - 2020 to 2024 - 2025 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/154798
- A' Design Award Page: https://competition.adesignaward.com/154798
- Media Showcase: https://www.designnewsroom.com/!154798
- Laureate Profile: https://dezigners.org/d/263303
- Further Information from the Laureate: https://bit.ly/4cbttAN
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Emphysema Editorial Cover Illustration
- Function
- Editorial Cover Illustration
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Midnight Blue, Rebecca Purple, Dark Slate Blue and Dark Slate Gray
- Images
- 5
- Client
- Alexander and Turner Medical Illustration Studio
The Recognition
- Laureate
- Cynthia Turner
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #154798
Credits
- Image Credits
- Illustrator Cynthia Turner / Alexander and Turner Medical Illustration Studio / Emphysema, 2023
Design Details
- Unique Properties
- A conceptual illustration of an inner space landscape of emphysemic alveoli, highlighting collapsed bronchioles and damaged alveolar air sacs. The inner walls of the alveoli rupture and create enlarged air sacs, resulting in inefficient oxygen exchange and diminished respiration. Temple Health Lung Center is a national leader in diagnosing and treating lung disease. The Center desired a conceptual illustration of emphysemic changes in alveoli for marketing purposes.
- Inspiration
- Developing atmospheric perspective and depth of field was important to convey the inner space scene within the lungs. The image was created with a 3D software model and developed as an illustration in Photoshop.
- Research
- The artist reviewed bronchial anatomy and the pathophysiological changes of emphysema by studying radiological images and cat scan images to ensure accuracy. She then built a complex bronchiole tree using rendered 3D models, and hand-painted the structural alterations of the lung’s alveoli air sacs that occur in the chronic obstructive pulmonary disease of emphysema. As the walls of the alveoli become thin, they break down and merge, forming larger, fewer air sacs. This creates one larger air space instead of many small ones and reduces the surface area available for gas exchange. The remaining alveoli become abnormally large and inflated, further reducing the surface area for gas exchange.
- Challenge
- The artist sought to create an air-filled inner landscape with galactic depth conveying the breathlessness that can come with emphysema.
- Realization and Technology
- Created using Cinema 4D, a 3D modeling program, 3D models, and hand-painting in Photoshop, using a stylus and tablet on a Mac.
- Operation and Interaction
- The work depicts a frozen moment in time reflecting the devastation of lung function wrought by emphysematic changes to the air sacs of the lungs.
- Project Duration and Location
- The project was in development for two weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
- Specifications
- Width 444.5 mm x Height 292.1 mm, 350 dpi, tiff
- Keywords
- medical illustration, biomedical artist, visual science, emphysema
