Press Release
Hu Wan and Li Jianpeng Is Honored with the Bronze A' Design Award for Imoment Low-Alcohol Wine Series in Food, Beverage and Culinary Arts Design
Hu Wan and Li Jianpeng honored for food, beverage and culinary arts design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Food, Beverage and Culinary Arts Design category for Imoment Low-Alcohol Wine Series by Hu Wan and Li Jianpeng, designed for Netease Yanxuan Trading Co. Ltd. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Imoment Low-Alcohol Wine Series
Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Help them better experience their own moments when opening imoment drinks, the important selling point of imoment is its commitment to presenting stunning, beautiful, and unforgettable moments in the low-alcohol series through design that compared to many similar products on the market. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
About Hu Wan and Li Jianpeng
NetEase Yanxuan is a lifestyle brand under NetEase that is favored by the new middle class in China. IDC Innovation Design Center the design team is that covers all categories (include home, clothing, shoes, food, beverages, personal care, pets, sports, travel and eletronic products) of research and design, focusing on cultural research and innovative design, achieving differentiation through people-oriented design and brand strategy. Relying on the power of design, creating value through design. Design services include brand design, packaging design, product design, and industrial design.
Award Record
This recognition makes Hu Wan and Li Jianpeng a winner of 2 A' Design Awards. The awards were granted in the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Food, Beverage and Culinary Arts Design Award
The A' Culinary Art Design Award is an international design competition recognizing excellent culinary art designs by best culinary artists and chefs worldwide. It is organized within the A' Design Award & Competition and is open to culinary artists, food designers, beverage designers and chefs from all countries. Typical entries include design for food, design with food, food servings, tasting menus, cocktails and desserts. The awarded culinary art designs are published at https://dezigners.org/design-category/culinary-art
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/154735
- A' Design Award Page: https://competition.adesignaward.com/154735
- Media Showcase: https://www.designnewsroom.com/!154735
- Laureate Profile: https://dezigners.org/d/347823
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Imoment Low-Alcohol Wine Series
- Function
- Low-Alcohol Wine Series
- Category
- Food, Beverage and Culinary Arts Design
- Discipline
- Product Design
- Industry
- Food & Hospitality and Packaging & Retail
- Colors
- Light Pink, Powder Blue, Thistle, Dark Khaki and Khaki
- Images
- 5
- Client
- Netease Yanxuan Trading Co. Ltd
The Recognition
- Laureate
- Hu Wan and Li Jianpeng
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154735
Credits
- Team
- Hu Wan and Li Jianpeng
- Image Credits
- Creator Hu Wan Illustrator Li Jianpeng
Design Details
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Realization and Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Operation and Interaction
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Project Duration and Location
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Specifications
- Available in multiple sizes and shapes
- Keywords
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
