Press Release
Hybrid M Gaming Chair by Prompong Hakk - Shakes Bkk Wins the Silver A' Design Award in Office Furniture Design
Prompong Hakk - Shakes Bkk of Shakes Design honored for office furniture design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Office Furniture Design category for Hybrid M Gaming Chair by Prompong Hakk - Shakes Bkk of Shakes Design, designed for Cooler Master. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Hybrid M Gaming Chair
Hybrid M is a gaming chair with a built-in massage function. The massage module is placed inside the seat frame and retracts to the bottom when not in use, which keeps the profile thin. A plug-in power bank supplies up to 30 minutes of massage without a cable, and massage can continue while charging. The chair uses cold-molded foam and mesh fabric for comfort and breathability. Massage strength, heat and technique are set through an app or a control stick on the armrest. A magnetic lumbar support and an adjustable headrest are included.
About Prompong Hakk - Shakes Bkk
We are a multi-disciplinary strategic design studio based in Bangkok, Thailand. We work internationally for small and corporate clients from Southeast Asia and greater China. We shake up creativity to inspire ideas and transform businesses with value driven design.
About Shakes Design
An award-winning design studio in Bangkok that strategizes, develops and executes design strategies for value-focused brands through meaningful experiences. With both local and international talent, our work and stories span multiple creative disciplines.
Award Record
This recognition makes Prompong Hakk - Shakes Bkk of Shakes Design a winner of 7 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Office Furniture Design Award
The A' Office Furniture Design Award is an international furniture design competition recognizing good office furniture by best designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to office furniture designers, industrial design studios, office furniture brands and office furniture manufacturers from all countries. Typical entries include desks, chairs, file cabinets, conference tables, cubicles and workstations. The awarded office furniture designs are published at https://dezigners.org/design-category/office-furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/154693
- A' Design Award Page: https://competition.adesignaward.com/154693
- Media Showcase: https://www.designnewsroom.com/!154693
- Laureate Profile: https://dezigners.org/d/134788
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hybrid M Gaming Chair
- Function
- Gaming Chair
- Category
- Office Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Business
- Colors
- Black, Dark Slate Gray, Dim Gray, Dark Gray and Gray
- Images
- 5
- Client
- Cooler Master
The Recognition
- Laureate
- Prompong Hakk - Shakes Bkk
- Country
- Thailand
- Brand
- Shakes Design
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154693
Credits
- Team
- Prompong Hakk, Surakead Hemwimon, Fabian Sauer, Chris Chen and Martin Chiu
Design Details
- Unique Properties
- The Hybrid M Gaming Chair delivers an innovative approach to addressing discomfort and health issues caused by prolonged sitting. Its compact design seamlessly integrates massage technology into the chair frame. The plug-in Power Bank allows for wire-free movement. Offering up to 30 minutes of massage time and the option to continue massaging while charging, it caters to convenience. This user-centric innovation provides a holistic solution making it stand out for its practicality and comfort.
- Inspiration
- The Hybrid M was designed for Gamers and Professionals who spend extended hours sitting in chairs, which often leads to muscle pain, discomfort, and potential health problems. Hybrid M provides a practical solution by incorporating a massage module directly into the chair frame. This innovative approach ensures that users can enjoy quick and instant relief during their lengthy gaming or working sessions. The chair fits into the user's everyday lifestyle and offer a new experience of relaxation.
- Research
- An analysis of user reviews and identifying common pain points through online videos of existing massage chairs and attachments, led to the hypothesis, that massage technology was highly enjoyable, but usability was often hindered by the need to “prep” the product for use and its reliance on a nearby power source. As a result, our primary objective was to develop a product that would seamlessly integrate into a user's life free from cables to provide a frictionless, enjoyable experience.
- Challenge
- The Hybrid M distinguishes itself by utilizing a wireless power source. The built-in power bank is a carefully developed feature that frees the user from the limitations of a power cable. This is a game-changer as users can naturally move around without worrying about tripping over or breaking cables. The power bank provides up to 30 minutes of massage time, the recommended duration for two sessions. Charging the power bank directly at a socket allows users to use the chair without any downtime.
- Realization and Technology
- Existing massage chairs or attachments can be bulky and occupy a lot of space, but Hybrid M is unique in its compact design. When not in use, the massage module discreetly retracts to the bottom of the chair, allowing users to sit comfortably without obstruction. This design makes it perfect for everyday use. Hybrid M features cold-molded foam and meshed fabric for improved comfort and breathability. Users can customize their massage via App and the controls on the armrest.
- Operation and Interaction
- Hybrid 1 offers users an extensive range of customization options for their massages. With the accompanying app and the control stick integrated into the armrest, users can personalize their massage experience. They can adjust the massage strength, apply heat, and choose from various massage techniques, all conveniently accessible through the app. The control stick allows users to widen or narrow the massage modules, catering to their specific body specifications.
- Project Duration and Location
- The project started development in Bangkok in 2022 with prototyping and pilot production completing in 2023. It took 12 months to complete.
- Specifications
- Hybrid M is a compact chair measuring 125cm in height, 75cm in width and depth. Compared to other market products it features a very thin profile despite the inclusion of the massage mechanism that sits right inside the seat's frame. It is a well-crafted chair that offers premium ergonomic comfort for its user. From the magnetic Lumbar support to the adjustable head-rest, Hybrid M is a truly holistic chair for everyone who suffers from symptoms of prolonged sitting.
- Keywords
- coolermaster, hybridM, GamingChair, Massage,
