Press Release
Paula Storage Rack by Bingyue Zhu Is Granted the A' Design Award in Furniture Design
Bingyue Zhu honored for furniture design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 13, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Furniture Design category for Paula Storage Rack by Bingyue Zhu, designed for Ziel Home Furnishing Technology Co., Ltd.,. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Paula Storage Rack
Paula is a multifunctional storage rack designed for flexible home spaces. Paula is made of iron and wood, with an iron frame, wooden back plates and movable shelves. Placed vertically, Paula serves as an open shelf with three storage heights for books and decorative objects. Placed horizontally, Paula serves as a television cabinet for game consoles and discs. The frame is fixed with screws and the shelves rest directly on the frame. The unit can be taken apart into eight iron pipes and two iron frames, which allows flat transport and quick assembly at home.
About Bingyue Zhu
China's emerging furniture designer-Ren Yu, he is an interesting furniture designer, loves life, and has always been passionate about new things. For Ren Yu, design is not an empty concept, let alone a popular element. It is an insight into rooted life. Expressing his own thinking through design; for design, in addition to form and function, he seeks the beauty of the text of the product, trying to create a dialogue with the user through the product.
Award Record
Bingyue Zhu is a winner of 11 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/154431
- A' Design Award Page: https://competition.adesignaward.com/154431
- Media Showcase: https://www.designnewsroom.com/!154431
- Laureate Profile: https://dezigners.org/d/294475
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Paula Storage Rack
- Function
- Storage Rack
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Linen, Light Gray, Gainsboro, Rosy Brown and Dark Gray
- Images
- 5
- Client
- Ziel Home Furnishing Technology Co., Ltd.,
The Recognition
- Laureate
- Bingyue Zhu
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154431
Credits
- Team
- Mengyao Mao and Chaoyang Li
Design Details
- Unique Properties
- Paula's design focuses on integrating products into lifestyle.Exploring the variability of family scenes, getting rid of the traditional furniture impressions such as shelves, TV cabinets, etc., and reconstruct the home space with changeable products.Paula can be used as a storage rack when placed vertically, and it can be used as a TV cabinet by moving the position of the movable shelf.It can adapt to a variety of scenarios and usage environments, and is flexible and changeable.
- Inspiration
- After covid 19, people have an inner desire for open space and psychological freedom. Of course, they also want a more relaxed and comfortable atmosphere in their home life. Including many home decorations nowadays, the boundaries of rooms are being removed, so we use this piece of DIY furniture to meet the storage needs of users. It is not limited to space or scene. The flexible and lightweight form can be placed in various spaces. At the same time Give users a different experience.
- Research
- Nowadays, the home environment is increasingly pursuing the removal of room boundaries. Especially after the epidemic, people also want a free and open space and atmosphere at home, so furniture is becoming more and more flexible and lightweight. We used thin iron pipes and wooden boards to design an exquisite shelf using the most conventional materials through calculation to meet the needs of different spaces, different families, and different scenes.
- Challenge
- The biggest challenge in researching products is that we reasonably plan the usage sizes of the products. Through research on the sizes of books, magazines, decorative parts, potted plants, game consoles, DVDs, PS4, XBOX and other products of different sizes, we calculate the most reasonable and optimal size. The streamlined division method can meet the needs of placing items in different spaces. The simple and detachable form allows users to quickly install, DIY at home to enhance the fun and use experience, and better integrate into various locations in the home environment.
- Realization and Technology
- Paula is made of iron and wood. The main body is an iron frame. The movable shelves and back plates are made of wooden boards. The iron frame is fixed with screws and the shelves are directly placed on the frame. The whole unit adopts a detachable form to meet the needs of flatbed transportation and achieve rapid assembly with great flexibility. The walnut wood grain highlights the feeling of the depths of the forest, making the product closer to nature and more stable, adding to the sense of product value.
- Operation and Interaction
- Paula can be disassembled into eight iron pipes and two iron frames. The user fixes the frame with screws. The back plate is pre-installed on the iron frame, which can effectively reduce the user's installation difficulty and time. The movable floor plate can be directly placed on the iron frame. , easy to install. There are three storage heights in the shelf, which can accommodate the placement of books and various items. When placed horizontally as a TV cabinet, the space can be used to store game consoles, DVDs, PS4 and other products, and the size is reasonable.
- Project Duration and Location
- The project started in Zhengzhou in August 2023 and be completed in Zhengzhou in September 2023.
- Specifications
- Width 800 mm x Depth 300 mm x Height 1650 mm
- Keywords
- Flexible，Lightweight，Variability，Multifunction，Storage rack
