Press Release
Blooming Flowers Seeking Collection Gift Box by Hangzhou Maogeping Technology Co., Ltd Is Granted the Silver A' Design Award in Packaging Design
Hangzhou Maogeping Technology Co., Ltd honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Blooming Flowers Seeking Collection Gift Box by Hangzhou Maogeping Technology Co., Ltd has been granted the Silver A' Design Award in the Packaging Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Blooming Flowers Seeking Collection Gift Box
Blooming Flowers Seeking is a cosmetic gift box inspired by traditional Chinese culture and by the collections of the Palace Museum. The cases are made from porcelain white sheet material and carry a hexagonal dragon emblem with gold trimmed edges. Motifs of palace cats, butterflies and peach blossoms decorate the set. The lipstick and mascara tubes have three dimensional embossed patterns that resist slips and fingerprints. The drawer style interior reveals a scroll with cloud and ocean wave patterns. A built in mirror and a leather handle make the box easy to carry.
About Hangzhou Maogeping Technology Co., Ltd
MAOGEPING was founded by Mr. Mao Geping, a master of make-up art, the brand adheres to the concept of light and shadow aesthetics, and engraves the exclusive oriental fashion imprinted silhouette with the technique of writing. The core mission is "spreading beauty, shaping beauty, interpreting beauty", and the brand positioning is master, professional, fashionable oriental. Let the light and shade across the face, calmly interpret the flow of oriental beauty. Products with "contains oriental creativity, condensed romantic mood" of the elegant flavor as well as the perfect quality of craftsmanship by the majority of consumers love and support.
Award Record
With this recognition, Hangzhou Maogeping Technology Co., Ltd is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/154202
- A' Design Award Page: https://competition.adesignaward.com/154202
- Media Showcase: https://www.designnewsroom.com/!154202
- Laureate Profile: https://dezigners.org/d/348447
- Further Information from the Laureate: http://www.maogepingbeauty.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Blooming Flowers Seeking Collection Gift Box
- Function
- Collection Gift Box
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Peru, Dark Gray, Light Gray, Silver and Sienna
- Images
- 5
The Recognition
- Laureate
- Hangzhou Maogeping Technology Co., Ltd
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154202
Credits
- Team
- Geping Mao, Shunxiang Liu, Yan Fei, Yide Liu, Shiwei Luo, Leilei Huang and Chengcheng Li
Design Details
- Unique Properties
- Rooted in traditional Chinese culture, MAOGEPING BEAUTY offers a cosmetic line that distills the natural essence of the treasures at the Palace Museum into its packaging. Crafted for female users, this series merges Eastern aesthetics with exquisite, modern craftsmanship. Inside, the boxes for products form a vivid scene, where butterflies flutter amid blossoms and regal palace cats frolic. Here, aesthetics, interactivity, and portability converge into a refreshing user experience.
- Inspiration
- This design blends modern Chinese style with classic elements from the Palace Museum collections. The logo features a regal palace cat, surrounded by motifs like the Forbidden City eaves, papilionoid, and peach blossoms to reveal the warmth of ancient life. The makeup palette also incorporates cat and butterfly motifs, signifying that the product can create diverse natural makeup looks. This also evokes the image of a gentle Eastern beauty and the vibrancy of spring, adding a romantic touch.
- Research
- With the evolving makeup needs of female users and their growing appreciation of traditional culture, an increasing number of brands are focusing on traditional cultural elements. This packaging design, inspired Chinese traditional culture especially the Palace Museum collections, showcases these elements in a new avatar to its users. It serves as a portal for cultural exchange and motivates designers to break the mold of uniformity through the infusion of traditional cultural elements.
- Challenge
- Addressing the challenge of fusing classic imagery with modern design, this packaging integrates lively motifs such as regal palace cats, butterflies, and peach blossoms from the Palace Museum collections, all refined with modern craftsmanship. This design rejuvenates traditional culture and pioneers a new trend of China chic. Within, the product boxes form a scene alive with butterflies among blossoms and palace cats frolicking, evoking a grand court style as well as a vivid and vibrant appeal.
- Realization and Technology
- These cosmetic cases are made from porcelain white sheet material, exuding a simple yet elegant charm. At their center is a hexagonal Loong dragon emblem, adorned with gold trimmed edges to evoke a noble sense reminiscent of gold inlaid jade. The lipstick and mascara tubes feature 3D embossed crocodile patterns inspired by the Catalog of Marine Creatures Collected in the Qing Palace, creating a relief effect.
- Operation and Interaction
- The interior packaging in a drawer style elevates the makeup routine beyond the ordinary. The inner side is adorned with a scroll featuring Chinese elements such as auspicious clouds and the painting of Ocean Waves, revealing an interactive visual treat upon flipping the panel. The cosmetic box is portable, with an inbuilt mirror and a leather handle atop for easy makeup application on the go. The 3D embossed crocodile patterns on the lipstick and mascara tubes can resist slips and fingerprints.
- Project Duration and Location
- The design and development of this series started in November 2021, in Hangzhou. It was introduced to the Chinese market in July 2023.
- Specifications
- product dimensions, 215 mm x 220 mm x 295 mm
- Keywords
- Cosmetic packaging, Traditional Chinese culture, Essence in the Palace Museum, Eastern aesthetics, Portable design
