Press Release
A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design Goes to South China Book Festival Exhibition by Muchuan Xu, Junjie Li and Dongxi He
Muchuan Xu, Junjie Li and Dongxi He recognized for trade show architecture, interiors, and exhibit design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ A' Design Award & Competition has announced that South China Book Festival Exhibition by Muchuan Xu, Junjie Li and Dongxi He, designed for The Guangzhou Academy of Fine Arts & Vantree Design, has been granted the A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About South China Book Festival Exhibition
South China Book Festival is an exhibition design created for a public cultural event held in Guangzhou. The exhibition area covers 9,050 square meters and was built in two days. Recyclable modular structures and digital interactive equipment combine real scenes with virtual reality. The spatial layout follows the order of three entrances and five rooms, drawn from the Chen Clan Ancestral Hall. Six themed zones are identified by different flowers and colors. Open sightlines and accessible passages link every zone into one continuous reading route.
Award Record
With this recognition, Muchuan Xu, Junjie Li and Dongxi He is a winner of 12 A' Design Awards. The awards span the editions from 2017 - 2018 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Trade Show Architecture, Interiors, and Exhibit Design Award
The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. The competition is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Entries typically include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. Awarded exhibit designs are published at https://dezigners.org/design-category/trade-show
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/154185
- A' Design Award Page: https://competition.adesignaward.com/154185
- Media Showcase: https://www.designnewsroom.com/!154185
- Laureate Profile: https://dezigners.org/d/220045
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- South China Book Festival Exhibition
- Function
- Exhibition
- Category
- Trade Show Architecture, Interiors, and Exhibit Design
- Discipline
- Spatial Design
- Industry
- Architecture and Branding & Advertising
- Colors
- Sienna, Chocolate, Dark Slate Gray and Peru
- Images
- 5
- Client
- The Guangzhou Academy of Fine Arts & Vantree Design
The Recognition
- Laureate
- Muchuan Xu, Junjie Li and Dongxi He
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154185
Credits
- Team
- Muchuan Xu, Junjie Li, Dongxi He, Guanbao Ye, Fangtong Yi, Jiajun Yin, Xiaoao, Dongming Shen, Shangzhao Yang, Xingchen Song and Kebei Chen
- Image Credits
- Copyrights belong to Vantree Design, 2023.
Design Details
- Unique Properties
- Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
- Inspiration
- The creation of book is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
- Research
- Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
- Challenge
- Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
- Realization and Technology
- Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
- Operation and Interaction
- The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
- Project Duration and Location
- The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
- Specifications
- The exhibition area covers 9,050 square meters and only took two days to build. There are six themes corresponding to different colors of flowers and six "YUE".
- Keywords
- Study room in the Flower City, Pre-plan, Order experience
