Press Release
Guyuelongshan Chinese Rice Wine Packaging by Yuejun Chen Is Granted the Silver A' Design Award in Packaging Design
Yuejun Chen honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Guyuelongshan Chinese Rice Wine Packaging by Yuejun Chen, designed for Shenzhen Red Deer Cultural Creative Design Co., LTD, has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Guyuelongshan Chinese Rice Wine Packaging
Guyuelongshan is a packaging design for a Chinese rice wine from Zhejiang, China. The wine is brewed with a traditional process and has a low alcohol content, which makes the drink suitable for daily use by younger consumers. The packaging follows the aesthetics of Chinese landscape painting, and the container form suggests mountains, water and sunset. The design aims to renew the plain appearance of older rice wine packaging and to present Oriental culture in a modern way. The package measures 340 mm in width, 130 mm in depth and 150 mm in height.
Award Record
Yuejun Chen is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2019 - 2020 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/153976
- A' Design Award Page: https://competition.adesignaward.com/153976
- Media Showcase: https://www.designnewsroom.com/!153976
- Laureate Profile: https://dezigners.org/d/274197
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Guyuelongshan Chinese Rice Wine Packaging
- Function
- Chinese Rice Wine Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gray, Sienna, Dim Gray, Floral White and Rosy Brown
- Images
- 5
- Client
- Shenzhen Red Deer Cultural Creative Design Co., LTD
The Recognition
- Laureate
- Yuejun Chen
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #153976
Design Details
- Unique Properties
- The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
- Inspiration
- Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
- Research
- Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
- Challenge
- The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
- Realization and Technology
- Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
- Operation and Interaction
- First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.
- Project Duration and Location
- The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
- Specifications
- Width :340 mm x Depth :130 mm x height :150 mm
- Keywords
- Chinese liquor, Oriental aesthetics, packaging design, illustration
