Press Release
China Grain Museum Cultural and Creative Gifts by Be Genius Design Receives the A' Design Award in Giftware Design
Be Genius Design recognized for giftware design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ A' Design Award & Competition has announced that China Grain Museum Cultural and Creative Gifts by Be Genius Design, designed for China Grain Museum, has been granted the A' Design Award in the Giftware Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About China Grain Museum Cultural and Creative Gifts
China Grain Museum is a set of cultural and creative gifts made for a museum devoted to grain. The collection applies grain-themed illustrations to souvenirs such as bookmarks, stationery and everyday items. The illustrations combine the museum architecture with golden rice fields, sunflowers, granaries and scenic details, and follow the artistic manner of traditional Chinese painting. Brass, canvas and eco-friendly paper are used in production. The gifts are intended to stay practical while conveying the cultural meaning of grain.
About Be Genius Design
"Be Genius Design and Cultural Research (Shenzhen) Co., Ltd." is an institute jointly established by Youkun Design of Shenzhen, School of Design and Arts at Henan University of Technology, and Guanyi Cultural Design Research Center. The company's mission is to propel the advancement of cultural research and design-related fields. Its dedication lies in crafting cultural and creative product designs that resonate with societal needs, thereby pioneering a fresh endeavor in collaborative industry-academia-research initiatives.
Award Record
With this recognition, Be Genius Design is a winner of 6 A' Design Awards. The awards span the editions from 2022 - 2023 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Giftware Design Award
The A' Giftware Design Award is an international gift design competition recognizing good gift designs by leading brands, manufacturers and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to giftware designers, product designers, industrial design studios and giftware brands from all countries. Entries typically include candles, figurines, picture frames, decorative plates, ornaments and souvenirs. Awarded gift designs are published at https://dezigners.org/design-category/giftware
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/153780
- A' Design Award Page: https://competition.adesignaward.com/153780
- Media Showcase: https://www.designnewsroom.com/!153780
- Laureate Profile: https://dezigners.org/d/338538
- Further Information from the Laureate: https://cgm.haut.edu.cn/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- China Grain Museum Cultural and Creative Gifts
- Function
- Cultural and Creative Gifts
- Category
- Giftware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Packaging & Retail
- Colors
- Midnight Blue, Dark Slate Gray, Black, Dim Gray and Light Steel Blue
- Images
- 5
- Client
- China Grain Museum
The Recognition
- Laureate
- Be Genius Design
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #153780
Credits
- Team
- Shangfei Lang:, Cheng Zhong;, Xiang Ren;, Wenhao Shang;, Xueqing Kong; and Youqing Yong.
- Image Credits
- Creator Shangfei Lang, 2023.; Creator Shangfei Lang, 2023. Video Credits: Zhong Cheng, 2023.
Design Details
- Unique Properties
- The uniqueness of the cultural and creative gift design for the Chinese Grain Museum lies in the fusion of grain-themed illustrations with the museum's architecture, natural elements, and traditional culture, presenting creative visuals rich in traditional Chinese characteristics. This not only aligns the gifts with the museum's theme but also reflects China's abundant agricultural culture and traditional arts.
- Inspiration
- The designer, inspired by the Chinese Grain Museum's cultural and historical context, seamlessly blended architectural elements, golden rice fields, sunflowers, granaries, and scenic details through illustrations. These design inspirations, rooted in nature's beauty, also integrate the artistic essence of traditional Chinese painting, adding cultural depth to the gifts.
- Research
- Through in-depth research of the museum, the designer gained a profound understanding of the rich cultural significance of grain. Successfully conveying these elements to the audience through illustrations, the gift designs not only possess artistic and creative qualities but also consider practicality. This dual focus on cultural expression and utility enhances the overall appeal of the gifts.
- Challenge
- Integrating grain culture into illustrations poses challenges in blending museum architecture, natural elements, and traditional culture seamlessly. Designers must balance artistic and practical aspects for cultural gifts that are visually appealing and functional in daily life. Market adaptability is crucial, emphasizing the need for illustration designs to align with the target audience's tastes and demands, underscoring the importance of designers understanding the market for competitiveness.
- Realization and Technology
- Brass, Canvas, Eco-friendly Paper
- Operation and Interaction
- Applying illustrations to various souvenirs, such as stationery and everyday items, ensures that the gifts are not only practical but also convey the cultural essence of the museum.
- Project Duration and Location
- The project started in November 2023 in Shenzhen, China and finished in December 2023 in Shenzhen, China.
- Specifications
- 30mm x 100mm x 0.5mm; 380mm x 450mm; 145mm x 210mm x 15mm.
- Keywords
- Grain, Bookmark, Cultural and creative products, Campus themed, Graphic, Vision
