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DesignNewswire · COMO, Italy ·

Memories of the East Street in Xi'an Book by Qun Song and Qi Dong Receives the Silver A' Design Award in Print and Published Media Design

Qun Song and Qi Dong recognized for print and published media design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Memories of the East Street in Xi'an Book by Qun Song and Qi Dong, designed for Xi'an Catering Co., Ltd, has been granted the Silver A' Design Award in the Print and Published Media Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Memories of the East Street in Xi'an Book

Memories of the East Street in Xi'an is a book that records the history and daily life of East Street, a main street of the city of Xi'an. The book is divided into three units and a separate leaflet, and includes hand-drawn illustrations, architectural mapping, trademark advertisements, documentary photographs and copies of newspapers. Interviews, old objects and collected images together form a civic archive of the street. Several printing methods are applied, among them embossing and silver printing, to recall the marks of past decades.

Award Record

With this recognition, Qun Song and Qi Dong is a winner of 1 A' Design Award.

About the A' Print and Published Media Design Award

The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://dezigners.org/design-category/print

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Memories of the East Street in Xi'an Book
Function
Book
Category
Print and Published Media Design
Discipline
Communication Design
Industry
Branding & Advertising and Entertainment
Colors
Dark Gray, Dim Gray, Gray, Silver and Rosy Brown
Images
5
Client
Xi'an Catering Co., Ltd

The Recognition

Laureate
Qun Song and Qi Dong
Country
China
Recognition
Silver A' Design Award
Edition
2023 - 2024
Design ID
#152804

Credits

Team
Qun Song, Qi Dong, Wenping Jin, Dongfeng Liu, Yuanshun Wang, Jia Lei, Nannan Geng, Wugong Hu, Ke Pan, Xin Guo, Mingjia Sun and Yuan Tian

Design Details

Unique Properties
The book "Memories of the East Street in Xi'an: Images, Words and Narratives" is a slice-by-slice study of the city of Xi'an. The entire book contains hand-drawn illustrations, architectural mapping, trademark advertisements, documentary photographs, and newspaper copies. At the same time, a variety of printing techniques are used to fully reflect the editor's original concept of presenting and reconstructing local memory through "artistic intervention".
Inspiration
Xi'an's East Street is located in the middle of the quadrangle. It has been the most important city street in Xi'an since the Ming Dynasty. The book "Memories of the East Street in Xi'an: Images, Words and Narratives" is a systematic record of the architectural form, street life, and cultural and commercial aspects of East Street. It attempts to create an archive of urban life in a folkloric and personal way, showing the daily life of Xi'an citizens and the city behind them.
Research
Research Type: Local Culture and Urban Memory. Research Objective: To observe the historical changes in Xi'an, China's thousand-year-old capital, through an in-depth study of East Street, once the most prosperous main street in Xi'an, in order to show the people, events, and objects of the city over the past 100 years, and to reflect on the problems encountered in the development of the city and to explore the relationship between people and the city. Research methods: Interviews, research, literature search, open call and photo collection, photography, and documentation.
Challenge
The most difficult part would be the lack of information. There are very few documents, images, and photographs of Xi'an over the past hundred years. Our team went through almost all the public cultural institutions in order to collect the relevant materials. Given the lack of information, it is especially important to record and organize the urban memories and oral narratives of ordinary citizens.
Realization and Technology
This book tries to restore the memory of the times with various printing processes. The first unit uses the iron bicycle license plate from the 1980s as the cover and uses the embossing process. The cover of the second unit shows the advertisements of the businesses on East Street and the cover of the third unit shows the photographs taken in the 1970s. Both of them were printed in silver to enhance the meaning of historical marks. The photographs in the third unit are printed in a special black embossed silver process, imitating the effect of silver salt photographs, to restore the documentary and historical sense of the photographs.
Operation and Interaction
This book preserves the memory of the city in the form of texts and images. It is a theoretical and retrospective look at this street for a thousand years. It records the stories of the people who lived, worked, studied, and grew up on this street. This set of books is a civic archive for the city, for the public and citizens to look through, query, and quote.
Project Duration and Location
The book was compiled in Xi'an starting in December 2020, printed in Beijing in October 2022, and finally launched in December 2022.
Specifications
187mm x 244mm x 74mm The entire book is divided into three units and a separate leaflet. In the first unit, interviews are conducted with people of different identities and ages to tell individual memories and family stories related to East Street. The second unit is dedicated to objects related to the memories of East Street, whether they are old bills or newspapers, to give a sense of the prosperity and bustle of the past. The third unit is a collection of images related to the memory and history of East Street, showing East Street in various historical periods. The fourth unit contains images of building facades and shop frontages from specific eras.
Keywords
City Memory, Social Culture, Local Culture

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