Press Release
Cultura Concrete Wall Tile by Gabriel Costa Is Granted the A' Design Award in Building Materials and Construction Components Design
Gabriel Costa of Castaa honored for building materials and construction components design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2024 /DesignNewswire/ Cultura Concrete Wall Tile by Gabriel Costa of Castaa has been granted the A' Design Award in the Building Materials and Construction Components Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Cultura Concrete Wall Tile
The design is inspired by the distinctive shapes and artistic heritage of the ancient pre-Columbian Jama Coaque tribe, dating back to 500 B.C., located in Ecuador. It consists of four tiles and the challenge was to develop an effective approach for seamlessly aligning the tiling lines in every direction. These tile variations allow for the creation of diverse configurations without repetition, echoing the roller stamp design. Cultura revives and highlights the memory and importance of historical local design.
About Gabriel Costa
Gabriel Costa is an architect fueled by his passion for Vitruvius Triad principles and the profound influence of materials on industrial design. His fascination with concrete was sparked during his exploration of casting walls in an architectural project he co-designed. He believes that concrete holds a certain nobility, showcasing its true character once it's freed from its mold. As the driving force behind Castaa, He focuses on creating premium designs that prioritize detail, artistry, and purpose. His goals are approached with intuitive and analytical thinking, continuously enhances production processes to ensure global presence and quality assurance.
About Castaa
Castaa specializes in designing and manufacturing high-performance concrete tiles. Our emphasis lies in crafting products featuring intricate and premium designs.
Award Record
With this recognition, Gabriel Costa of Castaa is a winner of 1 A' Design Award.
About the A' Building Materials and Construction Components Design Award
The A' Building Components Design Award is an international design competition recognizing good building components by best brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to building material manufacturers, building material brands, construction product designers and industrial designers from all countries. Entries typically include bricks, beams, windows, doors, insulation materials and roofing materials. Awarded building components designs are published at https://dezigners.org/design-category/building-components
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152776
- A' Design Award Page: https://competition.adesignaward.com/152776
- Media Showcase: https://www.designnewsroom.com/!152776
- Laureate Profile: https://dezigners.org/d/339529
- Further Information from the Laureate: https://www.castaa.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cultura Concrete Wall Tile
- Function
- Concrete Wall Tile
- Category
- Building Materials and Construction Components Design
- Discipline
- Industrial Design
- Industry
- Architecture and Manufacturing
- Colors
- Dark Gray, Rosy Brown, Dim Gray, Silver and Gray
- Images
- 5
The Recognition
- Laureate
- Gabriel Costa
- Country
- Ecuador
- Brand
- Castaa
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152776
Credits
- Image Credits
- Photographer Andres Carrion, Cultura, 2023; Photographer Gabriel Costa, Cultura, 2023
Design Details
- Unique Properties
- The task presented by the design was to discover an effective approach for aligning the tiling lines seamlessly in every direction. The Cultura design comprised two distinct pieces: tiles A and B, each featuring a unique design. To address this challenge, the decision was made to make tile B a mirror image of tile A. Subsequently, by rotating both tiles 180 degrees, two additional tiles, labeled C and D, were produced. These variations in tiles enabled the production of a diverse array of configurations without repetition, inspired by the roller stamp patterns of the Jama Coaque culture.
- Inspiration
- Cultura is inspired by the distinctive shapes and artistic heritage of the ancient pre-Columbian Jama Coaque culture located in Ecuador. Renowned for their use of roller stamps to adorn pottery, textiles, and skin with motifs, they established a unique identity through this artistic tradition.
- Research
- The objective was to design a tile with aims of highlighting and bringing back the values of historical Jama Coaque tribe, around 500 B.C, known for intricate designs and innovative techniques. They pioneered the use of a roller stamp for continuous patterns, showcasing their innovation. Instead of using the same patterns, the focus was on enhancing compositions with fundamental design principles and enriching patterns with complexity.
- Challenge
- The creative challenge lay in crafting an original piece to complement the other three, blending them together seamlessly to form a cohesive image of a repetitive bookmatched pattern within a natural design. The concept emerged: diagonal stripes intersected by inlays, mimicking a primitive depiction of animals. These inlays, strategically placed, would provide texture, allowing light and shadow to interact and imbue the entire wall with depth and meaning.
- Realization and Technology
- The manufacturing technique utilized involved the use of wet-cast high-performance concrete in thermoformed plastic molds crafted over an engineered aluminum routed matrix to ensure stable dimensions and a sleek semi-gloss texture finish. After demolding, no modifications were made using any additional sources or tools for finishing beyond those originally utilized during the production process.
- Operation and Interaction
- The Tiling Method: a. Determine the wall dimensions. b. Mark the midpoint along the width. c. Calculate the tiles quantity required to fill the upper left row d. Choose your code type: single, bi, tri and quad code. e. Place the chosen code in the upper left row and fills to the end. f. Bookmatched by placing the opposite tile on the right half row. g. Fill the entire second row bellow by placing once again, the bookmatched tiles from the first row with their corresponding opposite tiles. h. Copy the block area of 2 complete rows downward by replicating it until the entire wall is fully covered.
- Project Duration and Location
- The development of the tile design was made approximately 1 year before production and was manufactured by CASTAA from October 2022 to December 2022 in Duran, Ecuador.
- Specifications
- Width: 250 mm, Depht: 10 mm, Height: 600 mm. Material: SSC/GRC. Texture: Sleek Finish: Semigloss
- Keywords
- wall tile, wall element, 3D, concrete, home and living, pattern design, geometric, pattern
