Press Release
Tracing Package Typography by Yichen Wang Is Granted the A' Design Award in Graphics, Illustration and Visual Communication Design
Yichen Wang honored for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Tracing Package Typography by Yichen Wang, designed for Ycstudio, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Tracing Package Typography
Tracing is a unique typography designed specifically for tracing paper packaging. It moves beyond function, becoming a medium for imagination and expression. Embodying minimalism, 'Tracing' combines bold features with delicate touches. The design draws inspiration from various typefaces, showcasing diverse stroke widths. After many versions, a balance between robustness and delicacy was achieved. Every element was carefully crafted, ensuring a cohesive look. Tracing is not just a typeface; it inspires creativity on paper.
About Yichen Wang
Yichen Wang is a visual and product designer, whose design philosophy centers on understanding users' emotional and social needs, creating digital experiences that foster human connections. Her work, recognized with multiple international awards, embodies a unique blend of empathy, thorough research, and innovative storytelling. Holding an MFA in Communications Design from Pratt Institute, her academic foundation fuels her pursuit of design excellence. Yichen’s influence extends through her role as a jury member in global competitions, showcasing her commitment to excellence and innovation in design.
Award Record
This recognition makes Yichen Wang a winner of 2 A' Design Awards. All of the awards belong to the 2023 - 2024 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152769
- A' Design Award Page: https://competition.adesignaward.com/152769
- Media Showcase: https://www.designnewsroom.com/!152769
- Laureate Profile: https://dezigners.org/d/346689
- Further Information from the Laureate: http://www.ycwangstudio.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tracing Package Typography
- Function
- Package Typography
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Gainsboro, Light Gray, Silver, Dark Gray and Light Slate Gray
- Images
- 5
- Client
- Ycstudio
The Recognition
- Laureate
- Yichen Wang
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152769
Design Details
- Unique Properties
- "Tracing" is a typography design project for tracing paper packaging, embodying creativity and self-expression. Its minimalist design captures the essence of tracing paper with a captivating blend of boldness and delicacy. Stroke by stroke, the typeface evokes strength and fragility, striking a harmonious balance. It invites individuals on a journey of self-expression, reassuring them that their ideas are worthy of being traced, cherished, and shared with the world. "Tracing" is a conduit for boundless imagination, empowering individuals to fearlessly express themselves.
- Inspiration
- The inspiration behind the design of "Tracing" lies in the transformative power of tracing paper itself. It goes beyond functionality, becoming a symbol of creativity and self-expression. The designer's quest to find the perfect font led to the discovery of strokes that possessed both thickness and thinness, igniting a creative process that embraced boldness and delicacy.
- Research
- Research Background: The research explored tracing paper's transformative power for creativity and self-expression. Typography design's potential to enhance the tracing experience was investigated. Methods and tools: diverse typeface exploration, sketching, Adobe Illustrator, collaborating with typography and graphic design professionals. Participants: Experts in typography, graphic design, and printing contributed insights to refine the typeface. Results: "Tracing" yielded a captivating typeface blending boldness and delicacy. It transformed tracing paper into a gateway for creativity. Insights: Achieving a balance between boldness and delicacy requires attention to detail.
- Challenge
- Pushing the boundaries of simplicity while maintaining legibility and aesthetic appeal was the biggest challenge.
- Realization and Technology
- Designing "Tracing" involves a meticulous process combining creativity and precision. The designer uses software like Adobe Illustrator and Photoshop, starting with sketches and refining them digitally. Each glyph is crafted using vector-based tools for consistent proportions and spacing. Testing ensures compatibility and legibility across platforms and mediums. "Tracing" offers a visually striking option for packaging, blending artistry and technical expertise.
- Operation and Interaction
- To apply the "Tracing" font effectively, please choose an elegant or modern simplicity design for your packaging. On a black background, ensure contrast by using light-colored fonts such as white, silver, or gold. Maintain a clear hierarchy by selecting appropriate font sizes. Adjust spacing and kerning for legibility and visual balance, and center-align text elements for a pleasing composition. On a white background, create contrast by using dark-colored fonts like black or charcoal gray, and establish a clear hierarchy with varying sizes. Adjust spacing and kerning for legibility and aesthetics, while maintaining consistent alignment for a clean and organized appearance.
- Project Duration and Location
- From August 2022 to March 2023, New York.
- Keywords
- Typography Design, Tracing Paper, Packaging Design, Minimalism, Boldness, Delicacy
