Press Release
Yanhui Zhang Receives the A' Design Award for Pazhu Winery Grape Wine in Packaging Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Yanhui Zhang for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Pazhu Winery Grape Wine by Yanhui Zhang, designed for Wuhan PUFINE Creative Technology Co., Ltd., has been granted the A' Design Award in the Packaging Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Pazhu Winery Grape Wine
Pazhu Winery is a packaging design for a grape wine produced in Tibet. The outer box follows the architectural style of the Potala Palace, and ochre red and stone yellow are used as the main colors. The PET label is made with a nine color ultraviolet printing process. Auspicious blessing patterns, prayer flags, grape vines and local animals are painted in a regional style. The number 3716 refers to the altitude of the winery. When the box is opened at the top, the shape of surrounding mountains appears. The gift box measures 112 by 112 by 380 millimeters.
About Yanhui Zhang
Pufine Design, established in 2012, is a comprehensive brand design agency with the core of "discovering brand opportunities to drive design". It adheres to the industry and consumer-oriented strategy and design to create higher value for the brand. He has won more than 20 professional awards at home and abroad. Pufine Design is composed of professional brand consulting and original design teams. It has complete and comprehensive creative output capabilities such as brand top consulting, brand gene shaping, brand image shaping, product packaging shaping, and commercial space shaping, providing enterprises and the market with complete and efficient solutions. Total brand building solutions.
Award Record
Yanhui Zhang is a winner of 11 A' Design Awards, including this recognition. The awards span the editions from 2019 - 2020 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152702
- A' Design Award Page: https://competition.adesignaward.com/152702
- Media Showcase: https://www.designnewsroom.com/!152702
- Laureate Profile: https://dezigners.org/d/274794
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pazhu Winery Grape Wine
- Function
- Grape Wine
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- White Smoke, Silver, Light Gray, Dark Gray and Burly Wood
- Images
- 5
- Client
- Wuhan PUFINE Creative Technology Co., Ltd.
The Recognition
- Laureate
- Yanhui Zhang
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152702
Credits
- Team
- Zhang Yanhui, Xia Ling, Zhou Xiaoli, Zhang YuXuan and Cheng Lianfang
Design Details
- Unique Properties
- As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
- Inspiration
- The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
- Research
- As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
- Challenge
- The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
- Realization and Technology
- The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
- Operation and Interaction
- It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
- Project Duration and Location
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Specifications
- Gift Box Size: 112mm*112mm*380mm Bottle Size: Diameter 52mm* height 350mm
- Keywords
- Tibet, extremely high altitude, national features, Pazhu Winery
