Press Release
Ningbo Baby First Baby Products Co., Ltd. Is Honored with the Golden A' Design Award for Babyfirst Genius Pro R156 Safety Seats in Baby, Kids' and Children's Products Design
Ningbo Baby First Baby Products Co., Ltd. acknowledged for baby, kids' and children's products design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Baby, Kids' and Children's Products Design category for Babyfirst Genius Pro R156 Safety Seats by Ningbo Baby First Baby Products Co., Ltd.. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Babyfirst Genius Pro R156 Safety Seats
Babyfirst Genius Pro R156 is a baby car seat for children aged from 0 to 7 years. The seat offers ample seating space and a wide range of reclining angles in both rear and forward facing positions. Partitioned cushions give support to the head and spine, and the seat fabric is highly breathable. A Super Side Protection system combines a honeycomb side module, an air bag, high performance EPS material and double shells. Rotation and reclining angle can be adjusted with one hand. The cover is made of fabric from recycled PET bottles.
About Ningbo Baby First Baby Products Co., Ltd.
D’Andrea & Evers Design B.V. was established in 1999, the team has more than 70 experts and technicians, with a wealth of child safety seat research and development and design capabilities. Adhering to the concept of caring for children, we dig deep into the needs of users and constantly innovate. It has independent intellectual property rights, more than 300 domestic patents and international patents. The designed car seat products have passed the regulations of China 3C, the European Union, Australia，New Zealand, the United States and other countries, and have been certified by many certification bodies or laboratories around the world.
Award Record
This recognition makes Ningbo Baby First Baby Products Co., Ltd. a winner of 4 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Baby, Kids and Children's Products Design Award
The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Typical entries include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. The awarded baby products designs are published at https://dezigners.org/design-category/baby-products
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152670
- A' Design Award Page: https://competition.adesignaward.com/152670
- Media Showcase: https://www.designnewsroom.com/!152670
- Laureate Profile: https://dezigners.org/d/316766
- Further Information from the Laureate: http://www.baby-first.cn/product/p_detail_product_18.htm
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Babyfirst Genius Pro R156 Safety Seats
- Function
- Safety Seats
- Category
- Baby, Kids' and Children's Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Dark Slate Gray, Dim Gray, Rosy Brown, Dark Gray and Gainsboro
- Images
- 5
The Recognition
- Laureate
- Ningbo Baby First Baby Products Co., Ltd.
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152670
Credits
- Team
- Jiamin Huang, Haiyan Ren, Jianchun Liu, Xuewei Ji and Jing Xu
Design Details
- Unique Properties
- Babyfirst Genius Pro R156, a baby car seat for children aged from 0 to 7 years, features ample seating space and a wide range of reclining angles in both rear and forward facing positions, satisfying diverse sitting and lying preferences of children at different growth stages. Its scientifically partitioned cushions offer tailored support and protection for the head and spine, while ensuring optimal breathability and comfort. Moreover, its adjustment has been simplified for more convenience.
- Inspiration
- As children aged from 0 to 7 are naturally energetic, they tend to fidget in baby car seats. However, the cramped seating space of conventional baby car seats often leads to bumps and injuries. To solve this problem, the design team maximized the seating space to provide ample room for children, without compromising the essential protection performance, ensuring that children are comfortably escorted on every trip.
- Research
- The design team identified several defects in the current baby car seat market through extensive research. Many of them are too cramped for children to sit comfortably, lack sufficient breathability, and offer poor side protection. Additionally, adjusting the seat can be rather inconvenient for parents who are simultaneously juggling their little ones and their luggage. To address these issues, a series of targeted enhancements have been implemented on the Genius Pro R156.
- Challenge
- The unique Super Side Protection system integrated into the Genius Pro R156 synergizes with the honeycomb side protection module, air bag, high performance EPS material, and double shells, to offer utmost protection against side impacts. Its seat part uses skin friendly and highly breathable fabric, while its shell has been reinforced to enhance strength and impact resistance. This substantially improves comfort and safety for children on every trip.
- Realization and Technology
- The PET cloth cover features a gradient color scheme, with its raw materials sourced from recycled PET bottles for sustainability. Composed of slow rebound memory sponge, PU foam molded into one piece, and impact resistant EPS material, the shock absorbing headrest improves protection via a scientifically partitioned design. The seat part uses highly breathable 4D polymer fabric for added comfort. The aviation grade aluminum support leg can be easily folded back to free up more space in the car.
- Operation and Interaction
- Parents can enjoy enhanced convenience while holding their child, as the seat enables 360 degrees of infinite rotation and flexible reclining angle adjustment with one hand. The support leg can be effortlessly extended and folded back, allowing users to verify its proper status based on the change between red and green indicator bars. As children grow older, parents can securely fasten them using the car seat belt while the 5 points harness system can be stored in the seat without disassembly.
- Project Duration and Location
- The design and development of the Genius Pro R156 started from September, 2021 in Ningbo. It was then introduced to the market in November, 2022.
- Keywords
- Baby Car Seat, Adjustable with One Hand, Large Reclining Angles in Rear and Forward Facing Positions, Ample Seating Space for Ultimate Comfort Super Side Protection
