Press Release
Flatiron Lamp by Mr Smith Studio Is Granted the Golden A' Design Award in Lighting Products and Fixtures Design
Mr Smith Studio of MrSmith Studio honored for lighting products and fixtures design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Lighting Products and Fixtures Design category for Flatiron Lamp by Mr Smith Studio of MrSmith Studio, designed for Egle. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Flatiron Lamp
Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Bruno Munari was used to say that to complicate things is easy, while to simplify things is very hard. Flatiron comes from the crasis of this two references. A light source encased by a body made by a simple metal sheet with just one fold. The minimum amount of elements for a product with great prominence, a collection of lamps characterized by a design as essential as effective.
About MrSmith Studio
Strategic design agency focused on the "Design as an input" approach. MrSmith Studio deals with industrial, product, packaging and graphic design.
Award Record
Mr Smith Studio of MrSmith Studio is a winner of 11 A' Design Awards, including this recognition. The awards were granted between the 2016 - 2017 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Lighting Products and Fixtures Design Award
The A' Lighting Design Award is an international lighting design competition recognizing good lighting designs by best lighting designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to lighting designers, lighting architects, industrial design studios and lighting product manufacturers from all countries. Typical entries include chandeliers, pendant lights, wall sconces, table lamps, floor lamps and outdoor lights. The awarded lighting designs are published at https://dezigners.org/design-category/lighting
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152608
- A' Design Award Page: https://competition.adesignaward.com/152608
- Media Showcase: https://www.designnewsroom.com/!152608
- Laureate Profile: https://dezigners.org/d/175607
- Further Information from the Laureate: https://www.mrsmith.it
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Flatiron Lamp
- Function
- Lamp
- Category
- Lighting Products and Fixtures Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Electronics & Appliances
- Colors
- Black, Maroon, Saddle Brown, Dark Slate Gray and Sienna
- Images
- 5
- Client
- Egle
The Recognition
- Laureate
- Mr Smith Studio
- Country
- Italy
- Brand
- MrSmith Studio
- Recognition
- Golden A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152608
Credits
- Image Credits
- MrSmith Studio
Design Details
- Unique Properties
- Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.
- Inspiration
- The combination of the world of origami and the world of architecture is what is at the base of Flatiron family. The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.
- Research
- Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.
- Challenge
- Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.
- Realization and Technology
- Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.
- Operation and Interaction
- Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light
- Project Duration and Location
- Development of the project took 4 months and took place in Milan
- Specifications
- Width 350mm x Depth 200mm x Height 1900mm
- Keywords
- Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp
