Press Release
Zongchuan 1929 Food Packaging by Wei Jiang Receives the Silver A' Design Award in Packaging Design
Wei Jiang recognized for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Zongchuan 1929 Food Packaging by Wei Jiang, designed for Xi'an Yiwen Brand Design Co., Ltd, has been granted the Silver A' Design Award in the Packaging Design category. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Zongchuan 1929 Food Packaging
Zongchuan 1929 also serves as a unique blessing for the recipient. As a gift for the Dragon Boat Festival, it plays an important role in conveying emotions between people. The temperament and culture it presents reflect the personality and cultivation of the gift giver. Zongchuan 1929 is designed to give a sense of the bustle of Chang'an's streetscape and the warmth of its people. The unique box opening and printing process, as well as the use of sustainable paper, also reflect the brand's social responsibility as a long-established Chinese brand.
About Wei Jiang
Founder Profile: Wei Jiang (Mr.), the founder of Xi'an Yiwen Brand Design Co., Ltd. He has been the general consultant of brand visualization for Yanliang National Aviation Base, China Telecom Shaanxi Company, GREE Electric, HNA Commercial, Xi'an Miqi Group, Xi'an Diet Group, etc. He is also the designer of the logo of China International General Aviation Conference. He is the design leader of VIS of Yanliang National Aviation Base, VIS of Minsheng Department Store, CIS of Xi'an Miqi Group, and product packaging of Xi'an Catering Group.
Award Record
With this recognition, Wei Jiang is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152257
- A' Design Award Page: https://competition.adesignaward.com/152257
- Media Showcase: https://www.designnewsroom.com/!152257
- Laureate Profile: https://dezigners.org/d/346231
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zongchuan 1929 Food Packaging
- Function
- Food Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Snow, Dark Slate Gray, Black, Dark Gray and Antique White
- Images
- 5
- Client
- Xi'an Yiwen Brand Design Co., Ltd
The Recognition
- Laureate
- Wei Jiang
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152257
Credits
- Image Credits
- Xi'an Yiwen Brand Design Co., Ltd
Design Details
- Unique Properties
- Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
- Inspiration
- Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
- Research
- Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
- Challenge
- The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
- Realization and Technology
- The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
- Operation and Interaction
- The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
- Project Duration and Location
- The project started in May 8, 2022 in China and finished in May 20, 2022.
- Specifications
- The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
- Keywords
- Festival, Colorful, Elegancel, Historical
