Press Release
Hearing Extraordinary Dream Logo by Qiuyu Li Receives the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Qiuyu Li recognized for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Hearing Extraordinary Dream Logo by Qiuyu Li, designed for Hearing Extraordinary Dream Inc.. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Hearing Extraordinary Dream Logo
Hearing Extraordinary Dream logo fully utilize the pictographic nature of Chinese characters. For the logo design of a music-related company, the central concept revolved around sound and audio sources. The textual elements were crafted using visual elements symbolizing ear and sound waves. By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters.
About Qiuyu Li
Qiuyu Li (Alex Li), born in Beijing, China, holds a Ph.D. (Philosophy of Arts, Creative). He pursued his academic career in Japan from undergraduate studies through to his doctoral degree. During his Ph.D., he served as a teaching assistant at Osaka University of Arts for two years. After graduation, he joined a design firm in Japan, contributing to various visual and brand design projects. In 2026, he move to Perugia, Italy, to embark on a new phase of creative and academic work. His works have received multiple international design awards, including the New York TDC Award, A’ Design Award, Paris DNA Design Award, Golden Bee Global Biennale of Graphic Design, among others.
Award Record
This recognition makes Qiuyu Li a winner of 2 A' Design Awards. The awards span the editions from 2021 - 2022 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152107
- A' Design Award Page: https://competition.adesignaward.com/152107
- Media Showcase: https://www.designnewsroom.com/!152107
- Laureate Profile: https://dezigners.org/d/321269
- Further Information from the Laureate: https://x.gd/MwzqQ
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hearing Extraordinary Dream Logo
- Function
- Logo
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Light Gray, Dark Gray, Gray and Dim Gray
- Images
- 5
- Client
- Hearing Extraordinary Dream Inc.
The Recognition
- Laureate
- Qiuyu Li
- Country
- Italy
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152107
Credits
- Image Credits
- Creator QiuYu Li, Hearing Extraordinary Dream, 2023.; Mockup, Creator QiuYu Li, Hearing Extraordinary Dream, 2023.
Design Details
- Unique Properties
- The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms. This logo design of a music-related company, the design concept revolved around "sound" and "audio sources." The design elements were crafted using visual elements symbolizing "ear" and "sound waves." By incorporating the characteristics of pictographic characters, the goal was to create a logo type resembling an emoji, allowing people to grasp the company's business to some extent even without reading Chinese characters.
- Inspiration
- Chinese characters originally appeared in the form of pictographic characters, representing and simplifying the shapes and features of surrounding objects. When designing the logo, the rich history of Chinese characters was revisited and combined with a music-related company. Further research was conducted into the character elements within Chinese characters that are related to music, particularly those associated with "sound" and "auditory perception," such as the character for "ear." By incorporating these pictorial elements into the logo design, this fusion of inspiration from the origin of Chinese characters brings a unique and culturally meaningful visual expression to the logo.
- Research
- Before creating the logo, it's important to investigate the development and morphological evolution of Chinese characters as cultural and civilizational symbols. The correlation between character form and visual elements, as well as the principles behind Chinese character creation, greatly inform the logo design process.
- Challenge
- The main challenge during the design process was a slight deviation in the initial concept compared to the client's understanding. Initially, the client seemed to prioritize a purely commercial logo that was easily recognizable, without fully appreciating the cultural significance and value of text.
- Realization and Technology
- The origin of Chinese characters can be traced back to pictographic characters, which often retain their pictorial features in their forms.
- Operation and Interaction
- This logo is primarily intended for print materials, including all paper media and clothing such as shirts. Typically, the logo is designed in black, but the color can be modified to white, yellow, or other colors depending on the usage. For example, when printed on a black shirt, the color should be changed to white, and if a more vibrant appearance is desired, it can be changed to yellow or other colors. When used on a white or other light-colored background, the logo remains predominantly black but can be adjusted to different colors based on specific circumstances.
- Project Duration and Location
- The project started in January 2023 in Osaka Japan and finished in May 2023.
- Specifications
- The logo is CMYK color model. The logo is prepared in two shades of black color and one white color. According to the circumstances, it can be changed to colors other than black and white. To ensure the logo's visual recognition, it is recommended to have a minimum height of no less than 15mm.
- Keywords
- Design, Typography, Logo, Logo Type.
