Press Release
Big N Ben Ice Cream Packages by Mohsen Koofiani Wins the A' Design Award in Packaging Design
Mohsen Koofiani honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ Big N Ben Ice Cream Packages by Mohsen Koofiani, designed for Big N Ben, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Big N Ben Ice Cream Packages
This design has eye-catching colors. The use of old design patterns and different colors and well-known characters of England, which are depicted in a minimal way, and each of them has different stories to tell, are among the features of this design collection. It is as if the characters are telling a story and looking for something. The designs are such that it represents the brand name and its country. Next to the packaging, the type of product and its contents are depicted directly.
About Mohsen Koofiani
Mohsen Koofiani is a designer, illustrator, and character designer whose academic achievements are painting. He has a great imagination and loves details, so he tries to refer to them in all his designs and ideas. Mohsen is an idea maker and likes to create an imaginary world for his friends. Loves peace and tranquility. Packaging design for food is one of his specialties and he has many ideas in this field. She loves cartoons and childish fantasy worlds and loves daydreaming.
Award Record
This recognition makes Mohsen Koofiani a winner of 5 A' Design Awards. The awards span the editions from 2021 - 2022 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152038
- A' Design Award Page: https://competition.adesignaward.com/152038
- Media Showcase: https://www.designnewsroom.com/!152038
- Laureate Profile: https://dezigners.org/d/330755
- Further Information from the Laureate: https://bignben.uk/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Big N Ben Ice Cream Packages
- Function
- Ice Cream Packages
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Brown, Light Gray, Antique White, Pale Violet Red and Indian Red
- Images
- 5
- Client
- Big N Ben
The Recognition
- Laureate
- Mohsen Koofiani
- Country
- Iran
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152038
Credits
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
Design Details
- Unique Properties
- The use of old design patterns and different colors and well-known characters of England, each of which has different stories to tell, are considered unique features of this design series. The designs are such that it represents the name of the brand and its country. Next to the packaging, there is a direct reference to the type of product and its contents.
- Inspiration
- As it is clear from the name of the brand, all the design ideas are taken from England. Simple and dynamic character design inspired by famous British icons and characters.
- Research
- Type of research: studies Research objectives: Identifying brand identity in the design along with the visual appeal of packaging and mental storytelling Data collection: All the research and studies were selected through the internet and selected books and stories. Participants or Experiments: Because the purpose of the brand is clear, research is planned based on public interest based on books and stories. Results: According to the viewer's knowledge of the content of the packaging, the viewer's eyes were ready to accept the design, and the results of this work were very satisfactory.
- Challenge
- In the completed design, the biggest challenge of the designer was to come up with an idea and how to implement it in order to be able to introduce the product to the people according to its brand location and identity.
- Realization and Technology
- Designing and illustration done with Illustrator software. The packaging has a harmonious design structure and does a lot with little visibility.
- Operation and Interaction
- The colors and characters in this packaging have been able to depict the identity of the brand, and the simplicity of the characters and the passionate coloring of the design does not target the packaging to a certain age range and attracts everyone.
- Project Duration and Location
- This project started in November 2022 and continues until now.
- Specifications
- PP container Printing method: IML IML Applicable, Tamper Evident, Microwave capability, freezer capability Capacity: 170 ml Mouth: 80 mm Depth: 62 mm
- Keywords
- Ice cream, Ice cream Package, colorful, London, Big ben, Package Design, Pattern Design
