Press Release
Kanpai Citrus Liqueur by Hui Tu Is Granted the A' Design Award in Packaging Design
Hui Tu acknowledged for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Kanpai Citrus Liqueur by Hui Tu, designed for Hungkung University. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Kanpai Citrus Liqueur
Kanpai is a packaging design for a citrus liqueur produced in Taichung City, Taiwan. Taichung City is the largest citrus growing area in Taiwan, yet local citrus liqueur was rare, so a new processing method was developed for the drink. The name Kanpai means bottoms up in Chinese and refers to a celebration. Geometric images of tankan and ponkan citrus fruits form the main icons of the packaging. The texture of citrus skin is shown through partial glazing and punching. The package measures 80 by 80 by 240 millimetres.
About Hui Tu
About TU, Hui TU, Hui serves as a multi-dimension designer ranging from architecture, landscape and industrial disciplines based in Taichung City, TAIWAN. Since 2003, TU Hui also holds an associate professor position in academic focusing on the research of design education and corresponding solutions in practice. Enterprises involved in her projects benefit from her efforts significantly. Her vision leads to endless motivation in design approach. To learn more about TU Hui, visit https://www.gac.ntnu.edu.tw/index.php/en/info-2/
Award Record
Hui Tu is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152030
- A' Design Award Page: https://competition.adesignaward.com/152030
- Media Showcase: https://www.designnewsroom.com/!152030
- Laureate Profile: https://dezigners.org/d/345862
- Further Information from the Laureate: https://www.dagc.com.tw/news_info.php?no=27
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Kanpai Citrus Liqueur
- Function
- Citrus Liqueur
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Goldenrod, Sandy Brown, Peru, Coral and Orange
- Images
- 5
- Client
- Hungkung University
The Recognition
- Laureate
- Hui Tu
- Country
- Taiwan (China)
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152030
Credits
- Image Credits
- Creator Hui Tu, Kanpai, 2022.; Illustrator Hui Tu, Kanpai, 2022.; Illustrator Hui Tu, Kanpai, 2022
Design Details
- Unique Properties
- The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
- Inspiration
- Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
- Research
- This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
- Challenge
- As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
- Realization and Technology
- pet three dimensional printing, partial glazing & punching.
- Operation and Interaction
- Chill, Twist-off and Kanpai.
- Project Duration and Location
- The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
- Keywords
- Citrus Liqueur, Cheers, Taichung, Shi Gang.
