Press Release
Daity Galaxy Dessert Drink Packaging by Mohsen Koofiani Receives the A' Design Award in Packaging Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Mohsen Koofiani for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Daity Galaxy Dessert Drink Packaging by Mohsen Koofiani, designed for Daity Galaxy. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Daity Galaxy Dessert Drink Packaging
It is clear that this package is designed for children. The harmony between designs in different flavors is clear. All have a rhythm with beautiful colors and are designed according to a harmonious pattern, the hair of the characters is pulled up in a different way to focus the eye on the name and type of dessert. In this design, to draw more attention to the packaging, fantasy and childish characters are used, which are executed with the watercolor technique in the illustration part.
About Mohsen Koofiani
Mohsen Koofiani is a designer, illustrator, and character designer whose academic achievements are painting. He has a great imagination and loves details, so he tries to refer to them in all his designs and ideas. Mohsen is an idea maker and likes to create an imaginary world for his friends. Loves peace and tranquility. Packaging design for food is one of his specialties and he has many ideas in this field. She loves cartoons and childish fantasy worlds and loves daydreaming.
Award Record
This recognition makes Mohsen Koofiani a winner of 4 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152018
- A' Design Award Page: https://competition.adesignaward.com/152018
- Media Showcase: https://www.designnewsroom.com/!152018
- Laureate Profile: https://dezigners.org/d/330755
- Further Information from the Laureate: https://www.zarringhazal.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Daity Galaxy Dessert Drink Packaging
- Function
- Dessert Drink Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Crimson, Lavender, Goldenrod, Firebrick and Dark Khaki
- Images
- 5
- Client
- Daity Galaxy
The Recognition
- Laureate
- Mohsen Koofiani
- Country
- Iran
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152018
Credits
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
Design Details
- Unique Properties
- The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children. The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors. The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert.
- Inspiration
- The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Research
- Type of research: field and point research Research goals: Getting to know the mood of children and understanding the color in them Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors Participants: children between 7 and 12 years old The effect of the research: children's eagerness to see the final design and the effective result of the design
- Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Realization and Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
- Operation and Interaction
- The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
- Project Duration and Location
- This project started in March 2023 and continues until now.
- Specifications
- Tetraprism packaging consists of 7 layers, which are from the inside to the outside: Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air The dimensions are 75 mm long, 180 mm high, and 75 mm deep
- Keywords
- Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
