Press Release
Be Genius Is Honored with the Bronze A' Design Award for Dakang Theme Park in Advertising, Marketing and Communication Design
Be Genius honored for advertising, marketing and communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Dakang Theme Park by Be Genius, designed for Dakang Community, has been granted the Bronze A' Design Award in the Advertising, Marketing and Communication Design category. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Dakang Theme Park
Dakang is a theme park created for the Dakang Community in Shenzhen. The park celebrates the local eyeglasses making industry through a colorful design based on eyeglass patterns. Interactive screens, curved mirrors and benches in varied shapes invite relaxation, play and photography for visitors of all ages. The installation is made of stainless steel, LED electronic screens and printed light boxes, and measures 24000 by 400 by 3500 millimeters. A long damaged building wall beside the park was repaired to harmonize with the surroundings.
About Be Genius
"Be Genius Design and Cultural Research (Shenzhen) Co., Ltd." is an institute jointly established by Youkun Design of Shenzhen, School of Design and Arts at Henan University of Technology, and Guanyi Cultural Design Research Center. The company's mission is to propel the advancement of cultural research and design-related fields. Its dedication lies in crafting cultural and creative product designs that resonate with societal needs, thereby pioneering a fresh endeavor in collaborative industry-academia-research initiatives.
Award Record
This recognition makes Be Genius a winner of 5 A' Design Awards. The awards were granted between the 2022 - 2023 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. It is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Typical entries include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. The awarded advertising designs are published at https://dezigners.org/design-category/advertising
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/152006
- A' Design Award Page: https://competition.adesignaward.com/152006
- Media Showcase: https://www.designnewsroom.com/!152006
- Laureate Profile: https://dezigners.org/d/338538
- Further Information from the Laureate: https://s.r.sn.cn/L8XzNW
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dakang Theme Park
- Function
- Theme Park
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Light Slate Gray, Silver, Sandy Brown, Goldenrod and Dark Gray
- Images
- 5
- Client
- Dakang Community
The Recognition
- Laureate
- Be Genius
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #152006
Credits
- Team
- Shangfei Lang, Kexin Feng, Weihua Kong, Cheng Zhong, Jiqiang Zhang, Xiaopan Wang, Hongmei Li, Xiaopeng Qin and Minxia Lin
- Image Credits
- Photographer Cheng Zhong, Shangfei Lang ,2023.; Photographer Cheng Zhong, Shangfei Lang ,2023. Video Credits: Cheng Zhong,2023.
Design Details
- Unique Properties
- The Shenzhen Longgang Dakang Community Glasses Theme Park is a hub for local glasses makers, featuring a colorful design inspired by glasses patterns. With interactive screens, curved mirrors, and unique benches, the park is popular for relaxation, play, and photography. It has also improved the environment by repairing a building wall and harmonizing the surroundings. The park is a vibrant and engaging space for visitors of all ages to enjoy.
- Inspiration
- To provide a leisure space for residents and children in the surrounding community to play, take pictures, and relax, the park has been designed with vibrant colors. Additionally, by using this colorful approach, a long-damaged building wall next to the park has been repaired to harmonize with the park environment.
- Research
- The Shenzhen Longgang Dakang Community Glasses Theme Park is a unique park that was established by the government to showcase the community's glasses making industry. The park's design is based on glasses patterns, incorporating fashion and colorful styles to represent the "glasses everywhere, but nowhere in particular" feeling.
- Challenge
- The Shenzhen Longgang Dakang Community Glasses Theme Park is not just a park; it is a hub for the community's glasses-making industry. The government's vision for the park to support the industry has resulted in a unique destination that reflects the community's heritage, culture, and spirit. It is a fantastic place to visit, especially for those who are looking for a different kind of experience. The park offers a glimpse into the community's dynamics and showcases Shenzhen's commitment to celebrating its culture and heritage. It is a must-see for those who want to experience the best of Shenzhen.
- Realization and Technology
- Stainless steel, LED electronic screen, advertising spray painting light box.
- Operation and Interaction
- The facility and equipment used in the park are specially designed to incorporate the glasses theme in a way that is both familiar and appealing to visitors. Features such as interactive screens, curved mirrors, and benches of various shapes make the park a fun and engaging place for all ages. The park's design concept and execution have been successful, making it a popular destination for relaxation, play, and photography.
- Project Duration and Location
- The project started in January 2023 in Shenzhen and finished in April 2023 in Shenzhen.
- Specifications
- 24000 mm x 400 mm x 3500 mm
- Keywords
- Urban Detail Experience Design, Signage, Graphic, Vision
