Press Release
Waggner Coffee Packaging by Wallrus Design Studio Is Granted the A' Design Award in Packaging Design
Wallrus Design Studio honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Waggner Coffee Packaging by Wallrus Design Studio has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Waggner Coffee Packaging
Waggner Coffee is a packaging design for a German coffee brand. The pouch is illustrated with old German wooden windows, drawn in a linear style, with the brand symbol placed at the center. The symbol shows a deer sitting in its house and drinking coffee, with a light behind it, a reference to people who stay awake at night and drink coffee. The design is rotogravure printed on a metalized coffee pouch measuring 100 by 70 by 280 millimeters. The aim is to make the brand easy to recognize on a crowded store shelf.
About Wallrus Design Studio
WALLRUS DESIGN STUDIO is an independent packaging and graphic design studio that deliver great solutions. They study about market and try to understand the main subject of orders clearly, then use them to create a creative new solution. Finding solution in all design projects is interesting challenges for them, so always they stay ready to say “Yes, we can do it”
Award Record
With this recognition, Wallrus Design Studio is a winner of 6 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/151041
- A' Design Award Page: https://competition.adesignaward.com/151041
- Media Showcase: https://www.designnewsroom.com/!151041
- Laureate Profile: https://dezigners.org/d/331811
- Further Information from the Laureate: https://wallrusstudio.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Waggner Coffee Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Teal, Firebrick, Brown, Dark Slate Blue and Sienna
- Images
- 5
The Recognition
- Laureate
- Wallrus Design Studio
- Country
- Iran
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #151041
Credits
- Team
- Matin Mirzaei
- Image Credits
- Mockup: Wallrus Design Studio
Design Details
- Unique Properties
- The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
- Inspiration
- Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
- Research
- Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
- Challenge
- Attention to the origin of the brand and the use of familiar forms for the packaging audience
- Realization and Technology
- This product is rotogravure-printing on metalized coffee pouch.
- Operation and Interaction
- This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
- Project Duration and Location
- The project started in January 20221 in Iran and finished in April 2021 in Iran.
- Specifications
- Width 100 mm x Depth 70 mm x Height 280 mm
- Keywords
- Coffee, Packaging, German product, Wallrus
