Literkolekcja Photobook by Aleksandra Toborowicz Wins the A' Design Award in Print and Published Media Design

Aleksandra Toborowicz acknowledged for print and published media design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Literkolekcja Photobook by Aleksandra Toborowicz, designed for Academy of Fine Arts in Cracow, has been granted the A' Design Award in the Print and Published Media Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

About Literkolekcja Photobook

Literkolekcja is a photobook documenting letter expression in public space, including lettering, typography and calligraphy. The photographs were taken over a decade in many parts of the world, mainly with a mobile phone, and remain deliberately raw, without artificial aesthetics. On the cover, a table of contents passes through the spine and extends beyond the bleed. The texts reproduce the inscriptions on the photographs with all errors. The typesetting is deliberately irregular, reflecting the imperfections of the letters shown. Swiss binding allows the album to lie flat.

About Aleksandra Toborowicz

Dr Aleksandra Toborowicz is a Polish graphic designer, muralist, painter and academic teacher – Professor Assistant and Head of the Lettering and Typography Studio and Vice Dean of the Faculty of Graphics Art at the Jan Matejko Academy of Fine Arts in Cracow, Poland. PhD degree (Doctor of Arts) at the Jan Matejko Academy of Fine Arts in Cracow in 2015. In 2008 graduated from the Faculty of Graphics Art at the Academy of Fine Arts in Cracow (Poland). DESIGNER / PAINTER / MURALIST / LECTURER Graphic designer, designing mostly for typography, publishing, murals and installations.

Award Record

This recognition makes Aleksandra Toborowicz a winner of 12 A' Design Awards. The awards were granted between the 2014 - 2015 and the 2022 - 2023 editions of the A' Design Award & Competition.

About the A' Print and Published Media Design Award

The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://dezigners.org/design-category/print

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/150971
A' Design Award Page: https://competition.adesignaward.com/150971
Media Showcase: https://www.designnewsroom.com/!150971
Laureate Profile: https://dezigners.org/d/142119
Further Information from the Laureate: https://www.behance.net/gallery/164864459/Literkolekcja

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Literkolekcja Photobook
Function: Photobook
Category: Print and Published Media Design
Discipline: Communication Design
Industry: Branding & Advertising and Entertainment
Colors: Gold, Goldenrod, Yellow Green, Dark Goldenrod and Pale Goldenrod
Images: 5
Client: Academy of Fine Arts in Cracow

The Recognition

Laureate: Aleksandra Toborowicz
Country: Poland
Recognition: A' Design Award
Edition: 2022 - 2023
Design ID: #150971

Credits

Image Credits: photos of album: Grzegorz Kwiek

Design Details

Unique Properties: On the cover there is a table of contents passing through the spine and extending beyond the bleed. The texts reproduce the inscriptions on the photos with all errors. The text is also deliberately agitated, which reflects the nature of the imperfections of the typography of the photos.
Inspiration: "Litercollection" is a project presenting various manifestations of letter expression in public space: lettering, typography and calligraphy: from street signs, "street art" and street art, through typeface design and typography in industrial design, advertising and visual identification, to art based on on the letter (e.g. lettering installations) and calligraphy in various forms of expression. The project is based on own photographic documentation made over the last decade, mainly using a mobile phone, in various places around the world and in various natural circumstances. The photographs are deliberately raw in expression, without artificial aesthetics.
Research: Another aspect of the project is the desire to share the documented forms of character-letters in different cultures of the world - to inspire students of art and graphic design and typeface designers who, perhaps under the influence of photos, will create new typefaces.
Realization and Technology: The Swiss binding allows the album to be laid out flat, which facilitates the reception of photographs.
Project Duration and Location: year: 2022 Kraków, Poland
Specifications: photos in album: 383 pages: 416 format: 16,5 x 16,5 cm binding: Swiss binding circulation: 350 printed by: Drukarnia Petit publishing house: Wydawnictwo ASP w Krakowie ISBN: 978-83-66564-71-8
Keywords: photobook, typography, lettering, book, editorial