Press Release
Chilled Milk Carton by Kazuo Fukushima and Haruka Takeuchi Is Granted the A' Design Award in Packaging Design
Kazuo Fukushima and Haruka Takeuchi of Fudesign honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Chilled Milk Carton by Kazuo Fukushima and Haruka Takeuchi of Fudesign, designed for Meiji China Investment Co.,Ltd., has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Chilled Milk Carton
Tasty fresh milk can only be provided by cows raised in a good environment. And cows are free to access to mixed rations contain well balanced nutrients. Inspiration is the high quality cows of this product. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The golden cow mark is a symbol of this product. And it is suitable for the Chinese market.
About Kazuo Fukushima and Haruka Takeuchi
Shanghai no problem bland design co.ltd established in 2017, based in Shanghai. This is a total branding company based on graphic design. Job contents include brand logo design, packaging design, store design, and character design. The company concept is to pursue the essence of design and provide the most suitable design to the client. The CEO, Kazuo Fukushima, is Japanese. He has worked in Japan for 8 years and Shanghai for 13 years. He provides designs for global companies in China.
About Fudesign
Graphic design Base, Branding, LOGO, VI, Package design, Character design, Shop design
Award Record
This recognition makes Kazuo Fukushima and Haruka Takeuchi of Fudesign a winner of 4 A' Design Awards. The awards span the editions from 2018 - 2019 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150429
- A' Design Award Page: https://competition.adesignaward.com/150429
- Media Showcase: https://www.designnewsroom.com/!150429
- Laureate Profile: https://dezigners.org/d/239915
- Further Information from the Laureate: https://www.meijichilledmilk.cn
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Chilled Milk Carton
- Function
- Carton
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Silver, Teal, Light Sea Green and Sienna
- Images
- 5
- Client
- Meiji China Investment Co.,Ltd.
The Recognition
- Laureate
- Kazuo Fukushima and Haruka Takeuchi
- Country
- China
- Brand
- Fudesign
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150429
Credits
- Team
- Kazuo Fukushima, Haruka Takeuchi, Mai Senoo and Xu Xuehua
- Image Credits
- Photographer: Zhu Jie
Design Details
- Unique Properties
- Meiji Investment select the world high level farm and raw milk strictly. Dairy cows are comfortably raised in free range cowsheds. In order to prevent the cows from summer heat, heatstroke prevention measures such as electric fans are implemented. Cows are free to access to mixed rations contain well balanced nutrients. So, they can provide reliable, safe and high quality fresh milk. This is a project to express these carefully raised dairy cows in the design. And it is suitable for the Chinese market situation.
- Inspiration
- Inspired by the high quality cows. Tasty fresh milk can only be provided by cows raised in good breeding environment, so this design focused on that cows. The high quality is expressed in gold color printing, and the hand drawn illustrations express the tasty of nature. In addition, the grass in the mouth of the cow expresses the good breeding environment. The gold cow mark is placed in the center of the carton, making it stand out on the sales floor. This mark is a symbol of this product.
- Research
- Analysis of luxury supermarkets where products are sold. Competitive analysis in internet sales. Analysis of consumer in the market. Packaging design analysis of the Japanese market.
- Challenge
- The creative challenge is that consumers could intuitively understand as fresh milk. And designed for a tasty and high quality. Iconized milk crown to express good taste. An original logo is created to express high grade. In addition, three types of taste are classified in three colors for easy understanding. This is a design format that can correspond to 3 sizes and 3 tastes.
- Realization and Technology
- Method of pouring milk to the cap type. It has been improved to be fresher, cleaner and easier to pour. Under the management of quality strictly, equipment cleaning and machine sterilization has been improved in each step, completely prevented secondary pollution. The expiry date on shelf could be extended due to the ESL (Extended Shelf Life) during the manufacturing process.
- Operation and Interaction
- First, analyze the market and understand the current situation Next, perform target analysis to verify what kind of design consumers want. Third, brand analysis, analyze how it has advantages over competing products. Fourth, develop creative ideas. Fifth, Start the design. Make it an original design. Sixth, sample check, color check, etc. Finally, check the finished product.
- Project Duration and Location
- The project started in January 2022 in Shanghai and finished in August 2022, and sales started in China in October 2023.
- Specifications
- 950ml: Width 70mm x Depth 70mm x Height 232mm 450ml: Width 70mm x Depth 70mm x Height 140mm 200ml: Width 70mm x Depth 70mm x Height 87mm Carton material: recyclable paper Cap material: recyclable plastic
- Keywords
- China, Chilled Milk, Logo, Japan, Cow, Low fat, Fat free, Milk crown
