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Press Release

DesignNewswire · COMO, Italy ·

Naked Nature Snack Bar by Angela Spindler Receives the Bronze A' Design Award in Packaging Design

Angela Spindler recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Naked Nature Snack Bar by Angela Spindler, designed for Depot Creative, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Naked Nature Snack Bar

Naked Nature speaks to a world that's increasingly back in tune with the environment. The designer created a design and verbal strategy for the brand as well as all packaging designs. The brand's flavours are articulated through big, bold hand-drawn typography bulging from the pack, a nod to the fact the flavours inside that can not be contained. The brand language is playful and honest as is the packaging. The raw nature of the bar is reflected in its sustainable credentials, using a home compostable wrapper. The SRT's are printed CMYK with 1 spot colour and an all-over satin aqueous varnish.

About Angela Spindler

Depot Principal Director Angela Spindler demonstrated an affinity for the unboxing experience from an early age. She kept all of her childhood toys in their original packaging to have a full brand moment every time she decided to play. During her 38 years in the design business, she has notched up almost 75,000 hours of design across four countries: England, Germany, New Zealand and Australia. She founded Depot in 2002, and her meticulous commitment to excellence has never wavered. On top of a busy schedule of client work, Angela has managed to gain a Master’s Degree in design from the College of Fine Art, Sydney.

Award Record

With this recognition, Angela Spindler is a winner of 15 A' Design Awards. The awards were granted between the 2013 - 2014 and the 2022 - 2023 editions of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Naked Nature Snack Bar
Function
Snack Bar
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Black, Goldenrod, Saddle Brown, Tomato and Dark Slate Gray
Images
5
Client
Depot Creative

The Recognition

Laureate
Angela Spindler
Country
Australia
Recognition
Bronze A' Design Award
Edition
2022 - 2023
Design ID
#150326

Credits

Team
Angela Spindler, Designer /Creative Director

Design Details

Unique Properties
Naked Nature speaks to a world that’s increasingly back in tune with the environment. We developed a design and verbal strategy for the brand as well as all packaging design. The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging. The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Inspiration
We have drawn on natures vibrant colour palette for inspiration. The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf. We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Challenge
Securing vibrant colours on an uncoated compostable stock
Realization and Technology
Compostable rewind, printed CMYK plus two spot colours, offset. SRT's printed CMYK plus two spot colours, offset.
Operation and Interaction
Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Project Duration and Location
12 months, Sydney Australia
Specifications
Compostable rewind (@home)
Keywords
Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,

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