Press Release
Bamboo Craft Festival Architectural Narrative Illustration by Wing Sze Wincy Kung Wins the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
Wing Sze Wincy Kung acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category for Bamboo Craft Festival Architectural Narrative Illustration by Wing Sze Wincy Kung, designed for Wing Sze Kung. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Bamboo Craft Festival Architectural Narrative Illustration
In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated temporary bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local street life cultures, traditions, and craftsmanships. The festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship through workshops and performances, embodying the spirit of Hong Kong.
About Wing Sze Wincy Kung
Wincy Kung is an illustrator, spatial, and graphic designer. A graduate of the School of Design at the Hong Kong Polytechnic University. She is passionate about design, architecture, and art which inspired her to explore her practices and works through multidimensional perspectives across the disciplines. She enjoys observing the city space to explore cultural practices and traditions through different senses and reflecting on her experiences in design and creation.
Award Record
Wing Sze Wincy Kung is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/150055
- A' Design Award Page: https://competition.adesignaward.com/150055
- Media Showcase: https://www.designnewsroom.com/!150055
- Laureate Profile: https://dezigners.org/d/343360
- Further Information from the Laureate: https://www.behance.net/gallery/151868155/Bamboo-Craft-Festi
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bamboo Craft Festival Architectural Narrative Illustration
- Function
- Architectural Narrative Illustration
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Slate Gray, Light Slate Gray, Dark Gray, Peru and Rosy Brown
- Images
- 5
- Client
- Wing Sze Kung
The Recognition
- Laureate
- Wing Sze Wincy Kung
- Country
- Hong Kong (China)
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150055
Credits
- Image Credits
- Wing Sze Wincy Kung
Design Details
- Unique Properties
- In response to the sweeping urbanization of Hong Kong and the resulting loss of its cultural diversity, A Bamboo Craft Festival is designed with vast elevated bamboo platforms and structures, creating an urban spatial celebration to preserve and revitalize the local traditions and craftsmanships, the festival takes place annually and aims to engage the public to experience and explore local street cultures and craftsmanship, through workshops and performances, embody the spirit of Hong Kong.
- Inspiration
- Having witnessed and observed a gradual disappearance of cultural heritages due to rapid urbanization, I have a strong commitment to preserving and revitalizing these diversified and valuable cultural practices, traditions, and craftsmanship. Since I am keen on exploring design with illustration integrating with architectural elements, I designed a festival space to create a set of narrative illustrations for this festival celebration to raise public awareness of cultural preservation.
- Research
- More old shops and street stalls in Hong Kong are being demolished and eliminated due to rapid urbanization, and this inspired me to research and design to preserve the local traditions. I conducted a site analysis to study and draw 50 streetlife activities. In addition, I went to the craftsmanship store and talked to the craftsmen. I was inspired by their passion for crafts and this motivated me to transform this spirit of craftsmanship, and cultural assets into design.
- Challenge
- The design process was not always easy and I encountered different challenges during the design process. I think the biggest challenge is the scale of spatial design, bamboo structures, and composition of narrative illustration. To overcome these challenges, I tested different bamboo structures and modify the design for improvement. Besides, I explored and learned the composition of traditional Chinese painting and contemporary illustration and developed my narrative illustration.
- Realization and Technology
- printed materials: printed illustration, storybook
- Operation and Interaction
- The illustrations explore the festival experience such as the spirit of craftsmanship in the construction process, the dragon dance performances, bamboo wonton noodles, the craftsmanship and street life cultures, the dismantling process of the temporary bamboo structures at the end of the festival, and the recycle and reuse of bamboo. Besides, A 3D video is created which transforms the 2D illustration into a 3D interactive space. It engages people to experience the vibrant festival immersively.
- Project Duration and Location
- The project started at Jan 2022 and finished at June 2022 in Hong Kong
- Specifications
- Dimension of the illustration poster: 594mm x 841mm x 7 pieces 1000mm x 430mm x 2 pieces Dimension of the storybook: 210mm x 210mm x 7 books
- Keywords
- illustration, narrative, visual communication, architecture, cultural heritage, craftsmanship,
