Luca Prata Is Honored with the Bronze A' Design Award for Meat by Meet Digital Marketing in Advertising, Marketing and Communication Design

Luca Prata acknowledged for advertising, marketing and communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Advertising, Marketing and Communication Design category for Meat by Meet Digital Marketing by Luca Prata, designed for Carni Barone. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Meat by Meet Digital Marketing

Meat by Meet project was performed by means of different and depth digital skills: business identity graphics advertising, high web design, web programming, ads, and social media communication. These are just some of the activities performed to make the precious of this butcher more than the common food traders. Both by viewing the video and by browsing the website, you can see the detail level and passion applied in every digital area undertaken, so much so that this project has promoted the customer as the 1st online butcher shop in Italy on the basis of sales 2022.

About Luca Prata

Nicknamed Jr. Luca PRATA was born in Alba (CN) on November 20, 1990. He attended primary school without delays and then continued in the technical field, more specifically in the higher education school for Surveyors. In 2009 he concluded his school studies and then embarked on an academic training course. The Faculty of Architecture with specialization for the project, based in Mondovì, will be the choice that will best motivate his decisions. [...] Find out more on lucaprata.com/en

Award Record

This recognition makes Luca Prata a winner of 1 A' Design Award.

About the A' Advertising, Marketing and Communication Design Award

The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://dezigners.org/design-category/advertising

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/149398
A' Design Award Page: https://competition.adesignaward.com/149398
Media Showcase: https://www.designnewsroom.com/!149398
Laureate Profile: https://dezigners.org/d/343298
Further Information from the Laureate: https://langastudios.com/en/project/barone-carni/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project: Meat by Meet Digital Marketing
Function: Digital Marketing
Category: Advertising, Marketing and Communication Design
Discipline: Communication Design
Industry: Branding & Advertising
Colors: Linen, Rosy Brown, Gainsboro, Dim Gray and Silver
Images: 5
Client: Carni Barone

The Recognition

Laureate: Luca Prata
Country: Italy
Recognition: Bronze A' Design Award
Edition: 2022 - 2023
Design ID: #149398

Credits

Team: Andrea Dotta, Luigi Perrone, Giovanni Carlevante, Roberto Fontana, Mara Pata, Brian Long and Lucia Villa
Image Credits: All photos, images/graphics and web development are shaped by internal components of LANGA Studios (a brand of LANGA Company)

Design Details

Unique Properties: Carni Barone's communication comes from an in-depth study of national and international competitors, on and off the web. The visual designer team managed to develop unique graphics (static and web) that could communicate the true expression of the Italian trader but applying great variety in terms of commercial offer. The uniqueness of the project arises precisely from the fact that it has been possible to develop a communication capable of addressing both the theme of the offer and maintaining the customer's craftsmanship. Graphics in stick fonts for some logos, pardoned for others and playful for still others make Barone a real communicator of the international meat sector.
Inspiration: Our main goal with this total marketing project was to tell a story and passion of the Barone' family, with visual web and graphic solutions. A topic that was hard to understand to the client that have to buy "simple" meat. The subject of the meat was very difficult to understand by the hungry customer but with wise, the visual designers and Client, with a strong, usable and impacted communication on web, social and graphics have it very good. The base of idea is founded by 2 path: sell food consultancy services in an artisanal and accurate way but also on a large variety of cuts of meat, not only nationally but internationally.
Research: Being a very extensive and global project in marketing terms (website creation, social media management, e-commerce development, communication sales strategy) we recommend that you view some of our private links (on TheCubes website) dedicated to the Carni Barone communication project. https://thecubes.langa.tv/stories/meat-love/ https://thecubes.langa.tv/stories/a-professional-identity/ https://thecubes.langa.tv/stories/the-meat-place/ https://www.youtube.com/watch?v=FJrpNWr4UWY https://www.youtube.com/watch?v=2gJGL9QasT8
Challenge: We have based this digital communication on several fronts and on the characteristics of the average Italian buyer. We are well aware that Italy represents one of the most important culinary poles in the world and therefore, even if meat from all over the world is sold, we felt compelled to make this project not only important but representative of the sale of meat. Our challenge therefore is represented by a development that could be within everyone's reach, both when you see it on social networks and when you browse it on the e-commerce platform. The usability and performance details of this communication are very evident and identifiable by means of the impression and use of them.
Realization and Technology: Based on a versatile cms to grant easy access to the client, ajax integrations, css3 transitions, html5 structures, native php for tools integrations, graphic softwares, social media strategies and many other skills of our teams.
Operation and Interaction: Through the use of many versatile digital technologies we have managed to create an always fast and sparkling design for customers who view the contents (graphics, photos and web) for the purpose of their meat selection. A dedicated communication that enhances the characteristics of the meat consultants of the Barone staff is what we have made possible by means of mesmerizing graphics. Captivating yes but also capable of shifting attention to the quality of what is offered. With social networks: we capture the attention of the segmented public both organically and sponsored through dedicated social campaigns.
Project Duration and Location: Website developed in Milano, in 2019 (4 months) e-commerce platform developed in Alba, from 2020 to 2021 Social media communication in Alba, from 2019 to 2023 Strategy and shop managing in Brescia, from 2020 to 2023
Specifications: Unfortunately the dimensions of this project are not quantifiable, being a digital project they are dimensionless. Brand identity, dynamic website, e-commerce user platform, social and graphics also if are dimensionless we can underline that these are great and good content to go everywhere.
Keywords: smart ecommerce, author photography, web design, graphic, digital strategy, social media, communication