Changbai Snow Packaging For Mineral Water by 37Design Receives the Silver A' Design Award in Packaging Design

37Design recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Changbai Snow Packaging For Mineral Water by 37Design, designed for Nongfu Spring, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Changbai Snow Packaging For Mineral Water

Changbai Snow is a packaging design for bottled natural spring water sourced from the forests of Changbai Mountain in northeast China. The label is printed on both sides of the bottle. The front carries a hollowed-out image of protected animals from the water source area, and the back carries a photograph of the snowy mountain landscape. The water inside the bottle acts as a lens and enlarges the rear image. Turning the bottle creates a parallax effect that makes the scene appear to move. The top of the bottle is cut in a mountain shape with ice crystal patterns.

About 37Design

37°Design is a studio that believes good design is the perfect balance between comfort and uniqueness. With a design philosophy that places people at the center of all design, 37°Design specializes in engaging multiple senses and emotions to discover hidden connections, creating designs that not only catch the eye but also resonate deeply with viewers. 37°Design's work spans across various industries, including branding, packaging, product design, and advertising. Its mission is to create meaningful design that conveys the essence of brands and products, building connections with users at a deeper level, and adding value to people's lives.

Award Record

This recognition makes 37Design a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://dezigners.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/149297
A' Design Award Page: https://competition.adesignaward.com/149297
Media Showcase: https://www.designnewsroom.com/!149297
Laureate Profile: https://dezigners.org/d/343140

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Changbai Snow Packaging For Mineral Water
Function: Packaging For Mineral Water
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Lavender, Silver, Light Gray, Dark Gray and Light Slate Gray
Images: 5
Client: Nongfu Spring

The Recognition

Laureate: 37Design
Country: China
Recognition: Silver A' Design Award
Edition: 2022 - 2023
Design ID: #149297

Credits

Team: Creative Direction： Ma Cong, Art Direction：Yang Zhen (Nongfu Spring), Design：Ma Cong, Mei Wei, Illustration：Pan Junfan and Photography：Li Jiahao

Design Details

Unique Properties: Nongfu Spring Changbai Mountain White Snow Natural Spring Water. Changbai Mountain White Snow Natural Spring Water is derived from the primitive forests of Changbai Mountain following melting of the ice and snow covering the northeast regions of China. The mountain in this region is covered with white snow all year round. A visit to this remote water source in the Changbai Mountain creates a feeling of a magnificent and vibrant environment characterized by presence of rare and lively animals in the natural water source ecosystem.
Inspiration: We have identified a method of achieving fulfilling experience solely through printing. It was a challenging yet enjoyable task to convey themes of life and nature and create a strong feeling on a label with a display-effective visual area of only 8x10cm. We discovered that printing patterns on the surface of a bottle alone can not create the immersive feeling of being present nor depict the advantages of water quality and source. We observed that light refraction by water can enlarge images and curve their edges, like a magnifying glass, instantly opening up the field of vision and revealing details.
Realization and Technology: "Simplicity and modernity. Carefully creating an immersive sensory interactive experience." The overall design embodies simplicity and modernity, presenting consumers with a carefully crafted immersive sensory experience. "Under existing production conditions, produce the results that best fit the design." The bottle label design uses double-sided printing, with the front displaying a hollowed-out image of protected animals from the Changbai Mountain water source area, and the back showing a real-life snowy mountain landscape from the same area.
Operation and Interaction: The label design was printed on both sides of the bottle, with the front featuring a hollow image of animal protection in the Changbai Mountain water source area, and the back displaying the real-life snowy mountain landscape in the Changbai Mountain water source area. As you rotate the bottle, the focus of your eyes shifts between the foreground and background, creating a parallax effect that makes the stationary scenery appear to move as if you were looking around. This creates spatial and immersive feelings instantly. The mountain-shaped cutting surface at the top of the bottle also depicts kaleidoscopic patterns such as ice crystals.
Project Duration and Location: Nongfu Spring 2021 April launched a new product Changbai Snow
Specifications: Width 60mm x Depth 220mm x Height 220mm
Keywords: Packaging Design,Beverages,Label design