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Press Release

DesignNewswire · COMO, Italy ·

Silver A' Design Award in Vehicle Parts, Auto Accessories and Care Products Design Goes to Maxxventure MT Innovative Reusable Adventure Tire by Maxxis International Co.,Ltd

The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Maxxis International Co.,Ltd for vehicle parts, auto accessories and care products design

FOR IMMEDIATE RELEASE

COMO, Italy, April 26, 2023 /DesignNewswire/ Maxxventure MT Innovative Reusable Adventure Tire by Maxxis International Co.,Ltd, designed for Maxxis, has been granted the Silver A' Design Award in the Vehicle Parts, Auto Accessories and Care Products Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Maxxventure MT Innovative Reusable Adventure Tire

Adventure tires are getting more and more popular recently, however, these tires can only be discarded and cannot be reused. Maxxventure MT Adventure motorcycle tires bring a new aesthetic with a cubic design tore thread. In this model, its service mileage of the front wheel is twice than the rear wheel. The used front wheel can be installed as trailer tires, and can still drive for an extra 5000km. In addition, the adventure type tire has more loading capacity. This reusable motorcycle tire brings a new concept of eco-friendly usage.

About Maxxis International Co.,Ltd

The company was established in January 1967. Founded in Taiwan, Maxxis got its start by making bicycle tires, and soon expanded its offerings to include tires for auto, light truck, ATV, motorcycle, trailer, and more. Today, Maxxis distributes its products in more than 180 countries and has operations in Asia, North America, South America, Europe, Africa, and Australia, employing more than 30,000 people.There are 11 tire production bases in the world.Top 10 tire factories in the world. Maxxis International has been dedicated to making tires riders and drivers can trust for quality and performance. Those Maxxis distribution centers house some of the finest tires on the market.

Award Record

With this recognition, Maxxis International Co.,Ltd is a winner of 1 A' Design Award.

About the A' Vehicle Parts, Auto Accessories and Care Products Design Award

The A' Vehicle Accessory Design Award is an international industrial design competition recognizing good vehicle accessories by designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to vehicle accessory designers, auto parts manufacturers, automotive engineers and car care product designers from all countries. Entries typically include car seat covers, GPS systems, roof racks, floor mats, steering wheel covers and car audio. Awarded vehicle accessory designs are published at https://dezigners.org/design-category/vehicle-accessory

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Maxxventure MT Innovative Reusable Adventure Tire
Function
Innovative Reusable Adventure Tire
Category
Vehicle Parts, Auto Accessories and Care Products Design
Discipline
Industrial Design
Industry
Automotive and Manufacturing
Colors
Dark Slate Gray, Black, Dim Gray, Gray and Lavender
Images
5
Client
Maxxis

The Recognition

Laureate
Maxxis International Co.,Ltd
Country
Taiwan (China)
Recognition
Silver A' Design Award
Edition
2022 - 2023
Design ID
#148862

Credits

Team
KAN MING HAN
Image Credits
photographer , KAN MING HAN , 2022

Design Details

Unique Properties
Adventure tires with cubic design tore thread.By this design, the service mileage of front wheel extend to twice of the rear wheel.That makes the used front wheel can be installed as trailer tires, expect to drive for extra 5000km. Furthermore loading capacity than other trailer tire.
Inspiration
Adventure tires are getting more and more popular recently, however, these tires can only be discarded and not be reused. Developing was basing on this observation, Maxxventure MT Adventure, this reusable motorcycle tire brings new concept of usage.
Research
The goal of Adventure tires is to become re-useable tire, a ECO friendly option. Used front wheels can be installed as trailer tires, expect to drive for extra 5000km. More loading capacity than other trailer tire. Maxxventure MT Adventure, this recyclable motorcycle tire brings new concept of usage.
Challenge
Previous adventure tire design is not sufficient with cushion due to the stiffness of steel wire. The development need to engage new technic of steel wire twining to have better connection of metal sleeve and rubber surface, which improves thorough comfort. And the tore thread is beneficial to keep tire from cracking during driving.
Realization and Technology
Aside from recent adventure tire, new cube design tore thread and sleeve wire twinning technic enhance performance and stability.The design aspect from co-utility, reuse the tire which is about to dispose, extend life span of tire and provide better loading capacity.
Operation and Interaction
By using new thread and material design, extend lifespan of adventure tire. And base on the new property, develop new method to reuse old tires.
Specifications
Adventure tires and trailer 800mm x 850mm x700 mm
Keywords
tire,trailer, adventure,on-off road, loading capacity

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