Press Release
Tick Tock Watch Gallery by Omid Majdtaheri and Sara Golzarroshan Is Granted the Silver A' Design Award in Interior Space and Exhibition Design
Omid Majdtaheri and Sara Golzarroshan honored for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Tick Tock Watch Gallery by Omid Majdtaheri and Sara Golzarroshan has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Tick Tock Watch Gallery
The design of Tick Tock Watch Gallery located in Yazd, Iran, in a small space with an emphasis on a simple, low-cost, and modern visual effect, was a special experience. This gallery is the narrator of a game that ceased in time. The primary concept has been inspired by the Tetris game. Shapes that are placed on top of each other create random shapes. Unlike the game, here, boxes with the same dimensions, but a change in their directions, are put together, and that can change their function: Like changing the hands of the clock within the day, which leads to a change in the function of users.
About Omid Majdtaheri and Sara Golzarroshan
We, Sara Golzarroshan and Omid Majdtaheri, are a young design group specializing in the fields of design, architecture, and research. Our vision reaches far beyond the traditional routines of architecture. To us, crafting something as small as a cup or a concrete vase is as captivating as designing a skyscraper. This versatility allows us to infuse our projects with innovative solutions and dynamic design processes. We are dedicated to exploring new methodologies that move beyond conventional criteria and concepts, embracing fresh perspectives for both buildings and products.
Award Record
This recognition makes Omid Majdtaheri and Sara Golzarroshan a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://dezigners.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/148858
- A' Design Award Page: https://competition.adesignaward.com/148858
- Media Showcase: https://www.designnewsroom.com/!148858
- Laureate Profile: https://dezigners.org/d/342939
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tick Tock Watch Gallery
- Function
- Watch Gallery
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Dark Gray, Gainsboro, Light Slate Gray and Gray
- Images
- 5
The Recognition
- Laureate
- Omid Majdtaheri and Sara Golzarroshan
- Country
- Iran
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148858
Credits
- Team
- Omid Majdtaheri and Sara Golzarroshan
- Image Credits
- CG Artist Omid Majdtaheri, Tick-Tock, 2022.; CG Artist Sara Golzarroshan, Tick-Tock, 2022.
Design Details
- Unique Properties
- The design of this gallery with emphasis on a simple but different display, low cost, and modern visual effect, was a special experience. This project is based on providing an experience of being in an entertainment place. In other words, this gallery is the narrator of a game ceased in time. That is to say, in a formal and playful look, we put the user in a playground where the game has already started and is supposed to be continued by the user without realizing it.
- Inspiration
- The primary concept of this project has been inspired by the Tetris game. Shapes that are placed on top of each other arbitrarily or sometimes randomly create a random shape. However, unlike the Tetris game, where different shapes are put together, in this gallery, square boxes with the same dimensions, but a change in their directions (rotation), are put together, and that can change the function of each box.
- Research
- During this project, we tried our best to free the citizens from the hustle and bustle of city life by creating a formalistic space derived from the architecture of Yazd. This prompted us to take a closer look at the composition of the city and create a modular with a simple collage of its urban plan that reminds us of the traditional houses with courtyards. Modules that are the same size and are placed next to each other. Thus, while entering this space, the user feels like a plan of Yazd in the modern world with a taste of the past.
- Challenge
- In the modern world, inhabitants of Yazd are obsessed with ups and downs. Our intention was to provide a space to separate people from these bustles. With a close look at the composition of Yazd urban plan, we can witness a formal approach to its context. This, however, has become less prominent, and perhaps this neglect has caused the indifference among people. Thus, staying away from city distractions is possible by being in an environment derived from the traditional architecture of Yazd.
- Realization and Technology
- This gallery is located in Yazd. An area where there are many clays block-making factories. Blocks which are sometimes square and have the same dimensions. This made us to choose clay blocks due to their abundance, reasonable price, and modularity. However, such material with neutral color needs an inverse complement. Choosing a native plant leads to a good feeling.
- Operation and Interaction
- This gallery is the narrator of a game ceased in time. In fact, in the project square boxes with the same dimensions, but a change in their directions are put together, and the user can change the function of each box. For example, one box is a place for keeping plants, another is a place for exhibiting watches, and other boxes have other functions according to the design of the user.
- Project Duration and Location
- Tick-Tock gallery is a conceptual (futuristic design) located in Yazd, a historical city in the center of Iran.
- Specifications
- Width 3200 mm x Depth 2800 mm x Height 2400 mm
- Keywords
- Tick Tock, Watch, Gallery, Conceptual Design, Module, Form, Iran, Yazd
