Press Release
Mei Tao Wan Corporate Identity by Chen Zilong Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Chen Zilong acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Mei Tao Wan Corporate Identity by Chen Zilong, designed for Communication University of Zhejiang, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Mei Tao Wan Corporate Identity
Mei Tao Wan is a corporate identity created for a cultural and creative industry park in Foshan, Guangdong Province. The logo is based on the letter M, the initial of the word beauty, and on the stepped architecture of the park. An elongated form recalls the ceramic chimneys of the local pottery industry. The house shape stands for an open and international art space. The overlapping structure refers to the gathering of talent. The identity is applied to business cards, cloth bags and posters, prepared by computer and printed for use.
Award Record
This recognition makes Chen Zilong a winner of 4 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/148826
- A' Design Award Page: https://competition.adesignaward.com/148826
- Media Showcase: https://www.designnewsroom.com/!148826
- Laureate Profile: https://dezigners.org/d/322118
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Mei Tao Wan Corporate Identity
- Function
- Corporate Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Lavender, Light Gray, Silver, Dark Gray and Gray
- Images
- 5
- Client
- Communication University of Zhejiang
The Recognition
- Laureate
- Chen Zilong
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148826
Credits
- Image Credits
- Zilong Chen; Chao Yang
Design Details
- Unique Properties
- It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
- Inspiration
- They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
- Research
- Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents.
- Challenge
- It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
- Realization and Technology
- It is designed and produced by computer and printed by the enterprise.
- Operation and Interaction
- The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
- Project Duration and Location
- The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
- Specifications
- Business card: 90mm×2mm×54mm ； Cloth bag: 380mm×100mm×320mm ； Poster: 800mm×80mm.
- Keywords
- Brand design, Fo Shan Culture, Shi Wan, Logo Design
