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Press Release

DesignNewswire · COMO, Italy ·

Sameh Ibrahim Emam Receives the A' Design Award for Mood Tree Desktop Memo Holder in Art and Stationery Supplies Design

The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Sameh Ibrahim Emam for art and stationery supplies design

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Art and Stationery Supplies Design category for Mood Tree Desktop Memo Holder by Sameh Ibrahim Emam, designed for Kokuyo. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Mood Tree Desktop Memo Holder

Imagine expressing your daily moods with a simple piece of paper on a tree! Mood tree is a unique memo holder with a different memo design; every paper has 2 different colors: Rose at the top representing happiness, and yellow at the bottom representing sadness. You can use the memos whenever you like and when you dispose of them, you will put them on the face that represents your mood now. Or you can flip an old paper to express your current mood. It can serve from one person up to seven.

About Sameh Ibrahim Emam

I was born in Egypt. I studied Architecture at Future University in Egypt, where I was second in my class. Currently, I work as an Assistant Lecturer at this university. I love my Job because I am passionate about architecture and product design, and I enjoy inspiring my students with the beautiful concepts that surround them. I also studied Gamification besides my study for architecture,, actually, this helps me in my projects because I love to put gaming techniques into my concepts and to get inspired by game design & theories. Recently, I got hired as a Competition Consultant at MASAR Architects, and We entered 3 Architectural Competitions and got 1 award and 1 Honorable mention

Award Record

Sameh Ibrahim Emam is a winner of 3 A' Design Awards, including this recognition. The awards were granted between the 2016 - 2017 and the 2022 - 2023 editions of the A' Design Award & Competition.

About the A' Art and Stationery Supplies Design Award

The A' Art Supplies Design Award is an international industrial design competition recognizing best art supplies by leading brands and manufacturers worldwide. It is organized within the A' Design Award & Competition and is open to art supplies designers, stationery designers, industrial design studios and art supplies brands from all countries. Typical entries include brushes, paints, sketchbooks, pencils, pastels and easels. The awarded art supply designs are published at https://dezigners.org/design-category/art-supplies

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Mood Tree Desktop Memo Holder
Function
Desktop Memo Holder
Category
Art and Stationery Supplies Design
Discipline
Industrial Design
Industry
Packaging & Retail and Arts
Colors
Gainsboro, Indian Red, Brown, Sienna and Silver
Images
5
Client
Kokuyo

The Recognition

Laureate
Sameh Ibrahim Emam
Country
Egypt
Recognition
A' Design Award
Edition
2022 - 2023
Design ID
#148645

Design Details

Unique Properties
Imagine expressing your daily moods with a simple piece of paper on a tree! Mood tree is a unique memo holder with a different memo design (every paper has 2 different colors "Rose at the top representing happiness, and yellow at the bottom representing sadness"). You can use the memos whenever you like and when you dispose of them, you will put them on the face that represents your mood now. Or you can flip an old paper to express your current mood. It can serve from one person up to seven.
Inspiration
Displaying intense emotion is usually avoided in Japanese communication. This is especially the case in formal situations such as in the workplace or school, which may make this environment very stressful and out of balance. In Japanese traditions, the Bonsai tree symbolizesharmony, peace, order of thoughts, and balance. Mood Tree is simply an elegant way of communicating your feelings and emotions to others in order to restore this balance between your inside thoughts and outside reaction
Research
This project is part of a more significant project about engaging Gamification with product design to produce products that can help solve big problems like global warming, scarcity of resources, and many Social issues.
Challenge
The main challenge in this project was how to make this mood shower tool be seen as a normal and beautiful object to be placed on the desktop and also to match the Japanese culture.
Realization and Technology
As the memo holder represents a tree (Bonsai tree) it was made by 3D printer Technology with the shape of it as 2 halves (vertically) the filament used to print it was WoodPLAy Wood Fill PLA that looks, smells and feels like wood. Gravimetrically filled with up to 40% ground wood particles, it is also Biodegradable. The memo pad and the lower stand were also printed with the same specifications and the same material. Memos on other hand was made as 2 sides color memo
Operation and Interaction
As you can see right away it looks like a Bonsai tree, with some leaves on it, so you find yourself thinking about Japanese culture, a calm and peaceful environment. Take your memo and write down whatever you want, and then peacefully hang your memo on the face that represents your current mood. And that's it! You can now see other people who observe your current upright color changing their behavior to match your mood. It a such an easy and very efficient way to calm yourself down and also to communicate your mood without saying or making any social contact. Inside a small product on your desk.
Project Duration and Location
The project started on July 2022 in Japan. The target of the project was to design desktop products and sets that can solve social issues and make people embrace their changes and differences. Then the project was finished as a concept ready for realization on September 2022, then it was 3D printed and tested between October and December 2022.
Specifications
Material: WoodPLAy Wood Fill PLA 3D Printed filament Length: 21.87 cm Width: 4.36 cm Height: 11.89 cm Memos: 40 memo
Keywords
Mood, Tree, Bonsai, Emotion, Social issues, Memo, Desktop, Memo Holder

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