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DesignNewswire · COMO, Italy ·

Vladimir Zagorac Receives the Silver A' Design Award for Cone Pet Bowl in Pet Care, Toys, Supplies and Products for Animals Design

Vladimir Zagorac recognized for pet care, toys, supplies and products for animals design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Cone Pet Bowl by Vladimir Zagorac has been granted the Silver A' Design Award in the Pet Care, Toys, Supplies and Products for Animals Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Cone Pet Bowl

Cone is a pet bowl designed for dogs of small and medium size breeds. The bowl combines circular and triangular shapes, and it can be used for food or for water depending on its orientation. A central cone slows the meal by guiding the pet to eat around it in smaller bites. When water is served, the shaped top edge and the three raised corners reduce splashing and spillage. The elevated dish lowers strain on the neck and allows an easy grip. Cone is made of molded food grade nontoxic polymer and mineral composite.

About Vladimir Zagorac

Vladimir Zagorac is a product designer based in Belgrade, Serbia. His opus includes projects in the fields of consumer products, electronics, packaging, home and urban furniture. His main field of interest is conceptualizing, structuring and developing products from within. He believes an object form should be thought out and every detail should have a functional reason. He tries to unify universal and timeless aesthetics with smart innovative solutions in every product.

Award Record

With this recognition, Vladimir Zagorac is a winner of 8 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2022 - 2023 editions of the A' Design Award & Competition.

About the A' Pet Care, Toys, Supplies and Products for Animals Design Award

The A' Pet Care Design Award is an international design competition recognizing good pet supplies, toys and product designs by designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to pet care designers, animal toy designers, pet supply manufacturers and pet care brands from all countries. Typical entries include pet food, pet apparel, pet beds, feeding bowls, litter boxes and pet carriers. The awarded pet supply designs are published at https://dezigners.org/design-category/pet-care

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Cone Pet Bowl
Function
Pet Bowl
Category
Pet Care, Toys, Supplies and Products for Animals Design
Discipline
Product Design
Industry
Packaging & Retail and Furniture & Home
Colors
Silver, Gray, Black, Dark Gray and Dim Gray
Images
5

The Recognition

Laureate
Vladimir Zagorac
Country
Serbia
Recognition
Silver A' Design Award
Edition
2022 - 2023
Design ID
#148549

Credits

Image Credits
Vladimir Zagorac

Design Details

Unique Properties
The bowl features a unique combination of circular and triangular shapes, building positive and negative spaces, both sharp and round. Its contrasting form allows it to be used both for serving food and water, depending on orientation. A characteristic set of protrusions and recesses act as physical and psychological guides for the pet to use it properly, safely, and with discipline. An intriguing form that promotes slow feeding and prevents splashing finds its place in any modern interior.
Inspiration
Inspiration was found in the designer's pursuit to create a single object intended for feeding and drinking that annuls potential problems with health, hygiene, and discipline. Cone Pet Bowl was born primarily to nurture good habits in dogs of Small and Medium Size breeds.
Research
The form of the bowl is the result of research on the problems of everyday usage. A well-paced meal and less water spillage were the main guidelines. The challenge was to define the areas that required the most protection from spillage while keeping an open design. For this purpose, slow-motion footage of different breeds drinking water was carefully observed, and the characteristic anatomy of a rolled tongue was studied. The research showed that the majority of spillage occurs in front of the snout when the tongue hits the water and to the sides when the water spills from the rolled tongue.
Challenge
The shape of the product had to be friendly, but firm enough to guide the pet using it. Even though drinking water does not cause capsizing, an object with a low center of gravity was expected. The form was accented in both positive and negative space using a central focus point. Since the product would be used by inverting with both solid food and liquid, contrast was embraced. The clash of pointed and round forms, raised and recessed surfaces, is emphasized once the food dish is filled, while the gradual change in form and size, from round to triangular, becomes more apparent with poured water.
Realization and Technology
Molded food grade nontoxic polymer and mineral composite. Full volume object.
Operation and Interaction
When serving food, the structure provides stability on any ground surface, and prevents capsizing if a dog is eager to eat. The elevated dish requires less strain on the neck of the pet, and allows easy grip when lifting the bowl. The central cone dictates a slow meal, making the pet eat around it in smaller bites, preventing potential stomach problems. When serving water, the top edge guides the pet's head to the optimal central position above the bowl, which reduces spillage. The recesses allow a natural approach to water, while the three raising corners form barriers for splashing water.
Project Duration and Location
The project lasted for two months, it took place in Belgrade, Serbia.
Specifications
Dimensions: 330 x 315 x 108mm, Food container: up to 600ml, Water container: up to 800ml, Weight: 5kg
Keywords
Pet Bowl, Multifunctional, Slow Feeding, Splash-proof, Small and Medium Size Breeds

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