Press Release
Milk Fit Package by Li Huang Wins the Silver A' Design Award in Packaging Design
Li Huang acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Milk Fit Package by Li Huang, designed for Shiny Meadow, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Milk Fit Package
Milk Fit is a packaging design for light fresh milk. The bottle is made of thickened and highly translucent PET, with a PE cap and a BOPP label, giving a glass-like texture that shows the milk clearly. Each set holds three bottles of 450 millilitres. A small green cat, shown in different postures, is the main visual element. The green colour refers to the ecological environment of the farm. Recycling icons on the label support the idea of environmental protection. The cat also links the product to a stray animal rescue campaign.
About Li Huang
Huang Li, creative director of 10+ INTERNATIONAL 4A advertising agency and Party A, has served Coca-Cola, Wuliangye, Tencent, Sephora, Danone, Mengniu and other companies, and has rich experience in food and beverage product design. Founded in 2018, SHINY MEADOW brand is positioned as a new benchmark for high-end fresh milk, and is committed to creating its Chinese own high-end fresh milk brand to provide higher quality choices for elite consumers. With its high quality and fresh taste, SHINY MEADOW won the 2018 "China Dairy Excellent New Product Award".
Award Record
With this recognition, Li Huang is a winner of 3 A' Design Awards. The awards span the editions from 2020 - 2021 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://dezigners.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/148433
- A' Design Award Page: https://competition.adesignaward.com/148433
- Media Showcase: https://www.designnewsroom.com/!148433
- Laureate Profile: https://dezigners.org/d/301387
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Milk Fit Package
- Function
- Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Silver, Light Gray, White Smoke and Sea Green
- Images
- 5
- Client
- Shiny Meadow
The Recognition
- Laureate
- Li Huang
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148433
Credits
- Team
- Li.Huang
Design Details
- Unique Properties
- Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
- Inspiration
- The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
- Research
- Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
- Challenge
- Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
- Realization and Technology
- PET high permeability bottle PE bottle cap BOPP label
- Operation and Interaction
- The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
- Project Duration and Location
- The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
- Specifications
- A set of three bottles, 450ml/69*69*164.2mm/each bottle
- Keywords
- Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
