Gaenyeomsuda Textbook by Miraen Design Team Is Granted the Bronze A' Design Award in Education, Teaching Aid and Training Content Design

Miraen Design Team acknowledged for education, teaching aid and training content design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Gaenyeomsuda Textbook by Miraen Design Team, designed for Mirae-N, has been granted the Bronze A' Design Award in the Education, Teaching Aid and Training Content Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Bronze A' Design Award Explained

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Gaenyeomsuda Textbook

Gaenyeomsuda is a mathematics textbook designed for teenage students. The name is a shortened form of a phrase meaning that concepts are everything in mathematics. The logo uses a speech balloon motif and a hand-drawn style, reflecting the abbreviation and customization found in teen culture. The aim is to make the study of mathematics feel like a chat with a friend, so students open the book without unease. The book measures 210 by 260 millimeters. All pages are matte laminated, and the logo and the illustrations are coated with transparent epoxy.

About Miraen Design Team

Mirae-N Design Team is an expert group of designers in Mirae-N Company. The team covers all design related projects of the company and deals with a wide range of design areas such as editorial, web, brand, communication, space, and so on. All members believe that creative efforts could make people’s lives richer and better in many aspects by connecting people and their thoughts and minds. The team strives for better design in all areas than ever before.

Award Record

This recognition makes Miraen Design Team a winner of 3 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2022 - 2023 editions of the A' Design Award & Competition.

About the A' Education, Teaching Aid and Training Content Design Award

The A' Education Design Award is an international competition recognizing good education products and projects by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to education designers, teaching aid designers, training content creators and curriculum developers from all countries. Typical entries include textbooks, e-learning platforms, educational games, training manuals, instructional videos and interactive whiteboards. The awarded education designs are published at https://dezigners.org/design-category/education

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://dezigners.org/148329
A' Design Award Page: https://competition.adesignaward.com/148329
Media Showcase: https://www.designnewsroom.com/!148329
Laureate Profile: https://dezigners.org/d/315336
Further Information from the Laureate: http://www.mirae-n.com

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Gaenyeomsuda Textbook
Function: Textbook
Category: Education, Teaching Aid and Training Content Design
Discipline: Service Design
Industry: Education
Colors: Lemon Chiffon, Black, Saddle Brown, Dark Slate Gray and Dark Orange
Images: 5
Client: Mirae-N

The Recognition

Laureate: Miraen Design Team
Country: Republic of Korea
Recognition: Bronze A' Design Award
Edition: 2022 - 2023
Design ID: #148329

Credits

Team: Creative Director Hyunji Son, Brand Design Kiwook Kim, Wookhoon Kwon and Media Design Seyoung Hong

Design Details

Unique Properties: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing. Communicate in their own language. - Abbreviation. Speech balloon was selected as the motif inspired by the above.
Research: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Challenge: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Realization and Technology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing. Happy memories will make it easier to start studying
Operation and Interaction: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Project Duration and Location: The project was from August 2022 to November 2022 and it went on sale from December 2022
Specifications: 210mm x 260mm The whole page was matte laminated and the logo and the pictures were coated with epoxy
Keywords: Textbook,Education,Print,Design,Branding