Press Release
Ju Jijing Receives the Bronze A' Design Award for Dalian Seafood Logo and Brand in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Ju Jijing for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Dalian Seafood Logo and Brand by Ju Jijing, designed for Northeastern University of China, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Dalian Seafood Logo and Brand
Dalian Seafood is a brand identity and packaging design for ready-to-eat marine products. The logo and its derivative graphics are applied to a single package, a long pull-out gift box holding three small boxes, and packaging cans. Abstract illustrations are drawn from the features of different sea creatures and arranged in repeated and staggered layouts. Bright color contrasts give the series a fresh appearance. The packaging is digitally printed with a matte finish on recyclable materials, and the pull-out gift box is easy to open.
About Ju Jijing
Graduated from the School of Art and Design of Dalian University of Technology with a bachelor's degree, the graduate student was recommended to the Department of Visual Communication and Media Design of the School of Art of Northeast University, and was awarded the first prize in the National Ecological Environment Creative Design Achievement Exhibition. He has won the first prize in the Milan Design Competition and the second prize in the National College Student Advertising Art Competition, as well as more than 20 domestic and foreign competition awards.
Award Record
With this recognition, Ju Jijing is a winner of 2 A' Design Awards. All of the awards belong to the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/148231
- A' Design Award Page: https://competition.adesignaward.com/148231
- Media Showcase: https://www.designnewsroom.com/!148231
- Laureate Profile: https://dezigners.org/d/342031
- Further Information from the Laureate: http://pan.baidu.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dalian Seafood Logo and Brand
- Function
- Logo and Brand
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Yellow Green, Olive Drab, Royal Blue, Goldenrod and Cornflower Blue
- Images
- 5
- Client
- Northeastern University of China
The Recognition
- Laureate
- Ju Jijing
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148231
Credits
- Image Credits
- Ju Jijing，2022.
Design Details
- Unique Properties
- The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
- Inspiration
- Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
- Research
- The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
- Challenge
- The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
- Realization and Technology
- The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
- Operation and Interaction
- Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
- Project Duration and Location
- The project was launched in September 2022 and completed in November 2020.
- Specifications
- label:69mmx117mm Small packing box:120mmx120mmx120mm can:110mmx110mmx60mm Set box:360mmx120mmx120mm
- Keywords
- Food, logo, packaging, brand, image, graphic design
