Press Release
Elena Prokhorova Receives the Golden A' Design Award for Brace Lounge Chair in Furniture Design
Elena Prokhorova recognized for furniture design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Brace Lounge Chair by Elena Prokhorova, designed for Nobonobo, has been granted the Golden A' Design Award in the Furniture Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Brace Lounge Chair
Brace is a lounge chair designed for both home use and outdoor recreation. The soft seat is made of foam upholstered with fabric, while the base is a metal tube finished with powder coating. Adjustable belts fasten the cushion to the frame and are closed with a carabiner. The belts add stability and allow individual adjustment, giving the seat a playful and interactive character. Rounded shapes and refined details complete the form. The chair measures 740 mm in width, 900 mm in depth and 680 mm in height.
About Elena Prokhorova
Her approach to product design is a fusion of "artistic science," where form and function merge seamlessly to create products that serve a purpose and inspire and excite individuals. In her view, a product that balances convenience, aesthetics, and beauty triggers an emotional response and becomes a coveted object. With a focus on minimalist aesthetics and a keen eye for detail, she applies her skills to create furniture, interior items, and other products that embody these principles and evoke emotions. Her passion for design is evident in the elegant and thoughtfully crafted pieces I produce.
Award Record
With this recognition, Elena Prokhorova is a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://dezigners.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://dezigners.org/148225
- A' Design Award Page: https://competition.adesignaward.com/148225
- Media Showcase: https://www.designnewsroom.com/!148225
- Laureate Profile: https://dezigners.org/d/342223
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Brace Lounge Chair
- Function
- Lounge Chair
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- White, Dark Slate Gray, Dim Gray, Gray and Dark Gray
- Images
- 5
- Client
- Nobonobo
The Recognition
- Laureate
- Elena Prokhorova
- Country
- Czech Republic
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #148225
Design Details
- Unique Properties
- The Brace armchair has been designed with the utmost consideration for the user's comfort. Its defining feature is the implementation of adjustable belts that fasten the soft cushion to the frame, providing stability and allowing for individualized adjustments. This new element of interaction adds a level of versatility to the chair and sets it apart from conventional seating options. Actual rounded shapes, and details that elegantly complete function are the hallmarks of this design. In addition, this solution is suitable for both home use and outdoor recreation.
- Inspiration
- The Brace armchair is inspired by the effortless style of the modern urbanite, this piece seamlessly blends form and function to deliver a truly unique and alluring seating experience. From its sleek lines to its tasteful accessory, this armchair is the perfect embodiment of understated elegance and a true standout in the world of design.
- Research
- Through a series of surveys and in-depth interviews, design research revealed that modern users prioritize comfort and stability in seating solutions. The Brace Lounge Chair was created to address these needs while providing a unique user experience. Its belt-like accessory secures the soft seat, reducing stress and enhancing stability while incorporating humor. This research-driven approach distinguishes the Brace Lounge Chair from other seating solutions.
- Challenge
- To create the Brace Chair, designers had to balance comfort and stability with humor. They conducted surveys and interviews with users to identify their needs, resulting in a belt-like accessory that secures the soft seat to the metal frame. The chair's minimalist, modern design appeals to a broad range of users, providing comfort, stability, and an interactive element that can enhance well-being.
- Realization and Technology
- The soft part could be made of foam upholstered by fabric. The base is made of a metal tube colored with a powder coating. Additional accessories are made from the fabric of leather.
- Operation and Interaction
- The Brace Lounge Chair is designed to be a simple and user-friendly experience. The soft seat is attached to the metal frame with the help of a belt-like accessory. To operate the chair, the user simply sits down on the soft seat and pulls the belt around the back of the frame, securing it in place with a carabiner. This innovative accessory transforms the chair from a standard lounge seat into a comfortable and stable seating experience. The interaction between the user and the chair is made more interactive and playful with the belt, adding a sense of humor to the design.
- Project Duration and Location
- The project started in January 2023
- Specifications
- Width 740 mm, Depth 900mm, Height 680 mm
- Keywords
- Armchair, lounge chair, seating, design, product design, armchair design, design concept, furniture design
