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Press Release

DesignNewswire · COMO, Italy ·

Ju Jijing Is Honored with the Silver A' Design Award for Old Town of Lijiang Illustration in Graphics, Illustration and Visual Communication Design

Ju Jijing honored for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Old Town of Lijiang Illustration by Ju Jijing, designed for Northeastern University of China, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the Silver A' Design Award

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Old Town of Lijiang Illustration

Old Town of Lijiang is a series of illustrations created to present and protect the culture of an ancient town in China. The illustrations show cultural heritage elements, local scenes and layered colours in a national style. Each image is drawn with vector design software at 800 by 800 millimetres and reproduced with high quality printing technology. The series shares the natural and human heritage of Lijiang in a visual language suited to modern taste. The aim is to raise public awareness of traditional village culture and its protection.

About Ju Jijing

Graduated from the School of Art and Design of Dalian University of Technology with a bachelor's degree, the graduate student was recommended to the Department of Visual Communication and Media Design of the School of Art of Northeast University, and was awarded the first prize in the National Ecological Environment Creative Design Achievement Exhibition. He has won the first prize in the Milan Design Competition and the second prize in the National College Student Advertising Art Competition, as well as more than 20 domestic and foreign competition awards.

Award Record

This recognition makes Ju Jijing a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://dezigners.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Old Town of Lijiang Illustration
Function
Illustration
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Dark Salmon, Light Pink, Sienna, Peru and Chocolate
Images
5
Client
Northeastern University of China

The Recognition

Laureate
Ju Jijing
Country
China
Recognition
Silver A' Design Award
Edition
2022 - 2023
Design ID
#148128

Credits

Team
Ju Jijing,Art Director: Huo Kai
Image Credits
Ju Jijing, 2022

Design Details

Unique Properties
This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Inspiration
Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Research
Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Challenge
The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Realization and Technology
The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Operation and Interaction
Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Project Duration and Location
The project started in September 2022 and finished in January 2023 in China
Specifications
Illustration:800mm(H)x800mm(W),150dpi, RGB.
Keywords
Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations

Good Design Deserves Great Recognition

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